Senior Content Writer

Senior Account Executive, Content Writer & Storytelling

Position: Senior Account Executive, Content Writer & Storytelling

Place: Delhi

About us:

Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.

The Culture We Proudly Offer

More than words, ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like ‘6 days of paid leave for all menstruating employees’; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of ‘D&I Ke Gunde’ who are trained to help us challenge our biases and create a more inclusive workplace.

Don’t just take our word for it- In 2025, ON PURPOSE was recognised among the ‘12 Best Agencies in India and South Asia’ by Provoke Media and featured in the exchange4media’s PR and Corp Comms Watchlist 2026 (Agencies)’. We’ve also received multiple honours, including ‘Best Organisation for Women Empowerment’ at the Women Achievers Summit and Awards 2025, as well as ‘Best Culture of the Year’, ‘Best Diversity & Inclusion of the Year’, and ‘PR Team of the Year’ at the Campaign India Awards.

Your Roles and Responsibilities

ON PURPOSE is looking for a Senior Account Executive – Content Writer & Storytelling who can turn ideas, insights, and complex information into compelling stories across platforms. The role will involve developing content for clients across print and digital channels, supporting content strategy, and working closely with account teams, the Content Lead, and cross-functional teams.

The ideal candidate will be a strong writer and storyteller with curiosity, excellent research skills and the ability to understand different sectors and audiences. They should be comfortable developing both strategic and creative content and translating client briefs into clear, engaging narratives.

Their responsibilities include:

• Develop compelling and insight-led content across print and digital platforms , including articles, opinion pieces, blogs, reports, white papers, newsletters, websites, social media and campaign collateral.
• Translate complex ideas, data, research and subject matter into clear, engaging and audience-relevant stories .
• Develop first drafts of long-form content, including 500–800 word articles, opinion pieces and thought leadership , aligned with client messaging and communication objectives.
• Ghostwrite articles, speeches, opinion pieces and other thought leadership content for senior client leaders , adapting tone and narrative to their voice and positioning.
• Conduct in-depth research using credible sources, interviews, reports and industry studies to develop informed and relevant content.
• Support the development and execution of content strategies and storytelling frameworks for both small- and large-scale client projects.
• Work closely with the Content Lead and account teams to translate briefs into strong content ideas, narratives and communication outputs.
• Develop messaging and content for pitch notes, press materials, social media, campaigns and other communication requirements .
• Collaborate with PR, Social Media, Creative and Account teams to develop integrated storytelling and communication solutions .
• Edit and proofread content for structure, language, grammar, factual accuracy, tone and consistency, ensuring high-quality outputs across platforms.
• Identify content gaps, emerging conversations and storytelling opportunities, and proactively recommend relevant topics and formats.
• Support client engagements on content-led briefs, understand client requirements and ensure timely delivery of high-quality work.
• Contribute to building a strong and consistent content voice, narrative and storytelling approach across client mandates.

What You’ll Need (must-haves for the role)

• 3–5 years of experience in content writing, copywriting, journalism, communications, PR or a related field.
• Strong writing, editing, proofreading and research skills.
• Experience in developing long-form and short-form content across multiple platforms.
• Ability to simplify complex ideas and develop…