Web Developer & Designer

Web Developer & Designer

Our Mission: We Help Organizations Succeed through Marketing
Company: Kalen Marketing Solutions
Job Type: Full-Time | Non-Exempt
Location: Remote – U.S.

Build Websites That Look Great, Work Well, and Support Real Marketing Goals

Kalen Marketing Solutions is a strategy-first marketing firm that helps organizations grow through thoughtful, results-driven marketing.

We’re looking for a Web Developer & Designer who can own both the creative and technical sides of building a website. This role is for someone who can take a website from concept and layout through development, launch, and ongoing optimization, not someone limited to either design or development alone.

You’ll design and develop responsive, user-friendly websites and landing pages; maintain and troubleshoot existing client websites; manage technical website needs; and collaborate with our Marketing Consultants, creative team, and digital team to make sure each website supports the client’s broader marketing strategy.

While this is not a digital advertising role, you should understand how websites connect to Google Ads, paid social, SEO, analytics, conversion tracking, CRM systems, and lead-generation campaigns. You won’t be responsible for managing those campaigns, but you will be responsible for making sure the website is built to support them.

Above all, we’re looking for someone who understands that a successful website has to do more than look good, it needs to work well, guide users intentionally, and support measurable business goals.

What You’ll Do

Website Design

• Design professional, modern websites and landing pages aligned with client brands, audiences, and business objectives.
• Translate website strategy, content, and client goals into thoughtful page layouts and user experiences.
• Create page structures, wireframes, mockups, and visual concepts as needed before development.
• Make informed decisions around typography, hierarchy, spacing, imagery, calls to action, navigation, and overall visual presentation.
• Apply UX/UI best practices to create websites that are intuitive and easy to navigate.
• Design responsive experiences that work effectively across desktop, tablet, and mobile devices.
• Maintain consistency with established client brand standards while knowing when to recommend improvements.
• Collaborate with Kalen’s creative team when additional brand assets, photography, video, illustration, or specialized design elements are needed.

Website Development

• Develop, update, maintain, and troubleshoot client websites.
• Handle both front-end and back-end website development.
• Build websites primarily within WordPress and Elementor while working with applicable themes, plugins, hosting environments, and related technologies.
• Customize website functionality using HTML, CSS, JavaScript, PHP, and other applicable technologies.
• Translate approved website concepts and designs into accurate, responsive, functional webpages.
• Build landing pages designed to support lead generation, paid advertising, campaigns, events, and other marketing initiatives.
• Configure and troubleshoot forms, scheduling tools, CRM connections, tracking scripts, pixels, and third-party integrations.
• Troubleshoot website errors, plugin conflicts, integrations, broken functionality, forms, tracking issues, and performance concerns.
• Test website functionality across devices and browsers before launch.

Website Management & Technical Support

• Manage website updates, backups, migrations, domains, DNS, hosting, SSL certificates, plugins, themes, and other technical website needs.
• Support new website launches, redesigns, hosting transitions, and migrations.
• Perform ongoing website maintenance and updates for hosted and managed client websites.
• Monitor and improve website speed, performance, mobile responsiveness, accessibility, security, and overall user experience.
• Diagnose technical issues and independently research solutions when problems arise.
• Maintain clear documentation of website configurations, integrations, credentials, updates, and technical processes.
• Follow internal quality assurance processes before websites or significant updates are released.

SEO, Analytics & Marketing Integration

You will not own digital advertising campaigns, but you should understand how your work affects their performance.

• Implement technical and on-page SEO best practic…