Content and Creative Specialist

Content & Creative Specialist

Content & Creative Specialist - Remote

NuVista Mental Health
Full Time – Shared Services - Marketing.

Reports to: Director of Marketing

About NuVista

NuVista Mental Health is a national network of mental health clinics serving communities across Canada. With locations from coast to coast and a growing portfolio of specialized sub-brands, NuVista is committed to accessible, evidence-based, and patient-centred care.

The Opportunity

The Content & Creative Specialist will support the development and execution of NuVista’s marketing content and creative across digital and print channels. This is a hands-on role for a strong writer and designer who can take a marketing brief or idea and turn it into polished, engaging content and creative assets.

Working closely with the Director of Marketing, Manager of Digital & Performance and Marketing Coordinator, and the Specialist will help bring campaigns, service launches and ongoing marketing initiatives to life while ensuring consistency with the NuVista brand.

Key Responsibilities

Content & Copy

• Write and develop copy for websites, landing pages, digital ads, email campaigns, social media and print materials
• Develop messaging and content for new services, programs and campaigns
• Adapt and repurpose content across different channels and audiences
• Support ongoing content planning and development
• Edit and proofread marketing materials to ensure quality, clarity and consistency

Creative & Design

• Design digital and print marketing materials, including brochures, one pagers, flyers, posters and advertisements
• Develop creative for paid and organic social media campaigns
• Create presentations and referral materials for internal and external audiences
• Develop campaign creative and supporting asset suites across channels
• Maintain and develop branded templates and marketing assets
• Ensure all creative follows NuVista brand standards

Campaign & Launch Support

• Translate campaign briefs and marketing strategies into finished content and creative
• Collaborate with the Digital & Performance Manager on advertising creative and campaign assets
• Support marketing launches for new services, programs and products
• Develop and adapt creative based on campaign needs and performance
• Liaise regularly with clinics to understand their local needs
• Action clinic requests to ensure content and creative are relevant and aligned with each community
• Manage multiple projects and deadlines across the organization

Qualifications

• 3+ years of experience in marketing, content creation, communications, graphic design or a related field
• Strong writing, editing and proofreading skills
• Strong graphic design skills with a good understanding of layout, typography and visual communication
• Experience creating content for both digital and print
• Proficiency in Adobe Creative Suite and Canva
• Experience developing marketing and advertising creative
• Strong understanding of brand consistency and tone of voice
• Ability to manage multiple projects and competing priorities
• Strong attention to detail and ability to work independently
• Experience in a healthcare, mental health or other regulated environment is considered an asset

What We’re Looking For

We’re looking for someone who is equally comfortable with a blank page and a blank artboard. The ideal candidate is a strong communicator and creative thinker who can take an idea from concept through to execution without needing extensive direction.

You’re organized, collaborative and comfortable working in a fast-paced environment. You have a strong eye for detail, take pride in the quality of your work and understand how content and creative work together to support broader marketing goals.