Associate Creative Director-Design Systems

About Sia Experience-Creative

Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.

At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation.

Impact

This role defines how brands show up clearly, consistently, and credibly across digital environments. As an Associate Creative Director, you’ll establish and evolve the visual language and design systems that shape corporate websites and brand experiences.

You’ll lead the creation of cohesive, flexible systems that bring consistency without sacrificing creativity. Your work ensures that every expression of the brand feels intentional, elevated, and unmistakably connected—whether it’s a major launch or a single asset. Operating at both a conceptual and executional level, you’ll guide teams from big idea through final craft, shaping work that is not only visually compelling but grounded in clear strategic thinking.

What Success Looks Like

• A clear, scalable design system that unifies brand expression across all digital touchpoints
• Corporate web and brand experiences that reflect a modern, high-quality aesthetic with strong attention to craft and usability
• Teams are able to work faster and more consistently because of the systems and standards you’ve established
• Brand expression evolves thoughtfully over time without losing its core identity
• Creative output balances distinctive storytelling with performance and usability
• Stakeholders trust your perspective and look to you to elevate both the work and the thinking behind it

The Kind of Work You’ll Lead

• Defining and evolving end-to-end design systems that scale across corporate websites and digital platforms
• Leading the visual direction for corporate branding and websites
• Establishing frameworks for how brands show up across owned digital channels
• Guiding brand expression and elevating the overall creative standard and craft across all deliverables and touchpoints

How You Show Up

• You bring a strong point of view and know how to push work forward without overcomplicating it.
• You’re comfortable operating in ambiguity, helping shape direction rather than waiting for it.
• You’re as invested in how the work gets made as the final output—building systems, guiding teams, and creating an environment where great design can scale.

What You Bring

• 7+ years of experience in creative leadership, art direction, or design, with a strong foundation in digital-first B2B brand building
• A portfolio that demonstrates exceptional visual systems, brand evolution, and high-quality digital (especially web) execution
• Deep expertise in building and scaling design systems across multiple channels and teams
• Advanced proficiency in Figma, with a strong command of component systems, libraries, and scalable frameworks
• A refined eye and exceptional taste, with the ability to set and maintain a high creative bar
• Ability to clearly articulate creative decisions and connect them to broader business and brand objectives
• Experience leading and mentoring creative teams, with a focus on developing strong, thoughtful designers
• A strategic mindset, with an understanding of how creative systems enable speed, consistency, and performance

Additional Information

Diversity, Equity, Inclusion & Belonging

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging . We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment o…