Content Writer

Trigital is looking for a creative and research-oriented Content Writer who can develop engaging, original and SEO-friendly content for Trigital and its clients across multiple industries.

The ideal candidate should be comfortable writing website content, blogs, social media posts, ad copies, video scripts, LinkedIn content and marketing communication .

Key Responsibilities

• Write high-quality, original and engaging website content, landing pages and blogs .
• Create SEO-optimized articles based on keywords and search intent.
• Develop social media captions, creative copies, headlines and campaign messaging.
• Write scripts for reels, promotional videos, corporate videos and AI-generated videos .
• Create compelling ad copies for Google, Meta and other digital platforms .
• Research different industries, brands, competitors and target audiences.
• Adapt content according to different brand voices, audiences and communication objectives .
• Work closely with the SEO, Social Media, Performance Marketing, Design and Video teams .
• Proofread and edit content for grammar, readability, accuracy and consistency.
• Repurpose long-form content into social posts, carousels, reels and short-form content.
• Develop content for LinkedIn and B2B marketing campaigns .
• Stay updated with digital marketing, SEO, AI and social media trends.
• Use AI tools such as ChatGPT and other content-generation tools for research, ideation and content enhancement while ensuring originality and quality.

Required Skills

• Excellent command of written English .
• Strong grammar, vocabulary and proofreading skills.
• Good understanding of SEO and keyword optimization .
• Ability to research unfamiliar topics quickly.
• Strong storytelling and creative writing ability.
• Ability to write both short-form and long-form content .
• Understanding of social media platforms and digital marketing.
• Ability to write content in different brand tones.
• Good time management and ability to handle multiple projects simultaneously.
• Comfortable working with AI-powered content tools.

Preferred Experience

Candidates with experience in a digital marketing agency, advertising agency or creative agency will be preferred.

Experience in writing for any of the following would be an advantage:

• Healthcare
• BFSI
• Real Estate
• Technology / SaaS
• E-commerce
• Education
• Manufacturing
• B2B brands
• Bachelor’s degree in English, Journalism, Mass Communication, Marketing, Communications or a related field preferred.
• Send updated resume to [email protected]