Content & Creative Executive – Healthcare & AI-Native Growth

Company: HLP Innovations Private Limited

Brand: CuraX

Location: Hyderabad, Telangana

Employment Type: Full-Time (Remote)

Experience: 1–4 years preferred

About the Role

CuraX is building an AI-native healthcare technology platform focused on improving how patients and healthcare providers discover, access and manage care.

We are looking for a Content & Creative Executive who can create strong healthcare content, manage creative campaigns, support multilingual communication and use modern AI tools to improve content production.

This is a growing role with the opportunity to take on wider responsibilities across brand, creative, marketing, international campaigns and AI-assisted content operations.

Key Responsibilities

• Create content for social media, websites, blogs, campaigns, advertisements and marketing materials.
• Develop healthcare-focused educational and awareness content.
• Write scripts and concepts for reels, short-form videos, explainers, interviews and patient stories.
• Support multilingual campaigns in English, Swahili, French and Arabic using translators and AI-assisted localisation where required.
• Create content for Indian and international healthcare audiences.
• Support digital, offline and performance marketing campaigns.
• Work on partner, hospital and healthcare-provider communication.
• Coordinate creative production, video editing, design and publishing.
• Maintain content calendars and campaign schedules.
• Research healthcare, technology, AI and industry trends.
• Use AI tools for research, ideation, drafting, translation, localisation and content repurposing.
• Review campaign performance including reach, engagement, clicks, leads and conversions.
• Ensure healthcare communication is accurate, responsible and respectful of patient privacy.
• Coordinate clinical or internal review when medical information requires verification.

Skills We Are Looking For

• Strong written and verbal English
• Copywriting and storytelling
• Creative thinking
• Social media management
• Video scripting and content creation
• Basic design understanding
• AI tools such as ChatGPT, Claude or Gemini
• Canva, Figma or similar creative tools
• Basic understanding of digital marketing and analytics
• Ability to manage multiple campaigns simultaneously

Knowledge of Swahili, French or Arabic is a strong advantage but not mandatory.

AI & Future Responsibilities

CuraX is being built with an AI-native approach. The candidate should be comfortable experimenting with AI to make content creation, research, localisation and campaign execution more efficient.

As CuraX grows, this role may expand into:

• AI-assisted content operations
• International healthcare campaigns
• Creative strategy
• Healthcare media and advertising
• Brand communication
• Content automation
• Managing junior creative team members
• Building reusable content and campaign systems

AI-generated healthcare information must always be appropriately reviewed and should never be treated as a replacement for qualified medical professionals.

Ideal Candidate

We are looking for someone who:

• Understands both creativity and business outcomes
• Can simplify complicated healthcare topics
• Is comfortable working in a fast-moving startup environment
• Uses AI as a productivity tool rather than simply generating generic content
• Can take ownership rather than wait for detailed instructions
• Is interested in healthcare, technology and future-facing digital product

This role is suitable for someone who wants to grow beyond traditional social media management into healthcare content, creative strategy, AI-enabled marketing and international communication.