Motion Graphics Designer

About The Company H&R Block is a renowned leader in the tax preparation industry, committed to providing exceptional financial services and solutions to individuals and small businesses. With over 70 years of experience, the company has built a reputation for reliability, innovation, and customer-centricity. As part of its ongoing digital transformation, H&R Block continues to evolve by integrating cutting-edge technology and creative marketing strategies to enhance customer engagement and satisfaction. The organization fosters a dynamic and inclusive work environment that values diversity, continuous learning, and professional growth. By combining human expertise with innovative digital tools, H&R Block aims to empower its clients and communities to achieve financial confidence and success.

About The Role At H&R Block, the Motion Graphics Designer plays a vital role in developing high-impact motion creative assets that drive customer acquisition, engagement, and revenue growth across various paid media channels. This position requires a blend of creative excellence and a performance marketing mindset, focusing on designing content that is both visually compelling and optimized for measurable business outcomes. Reporting to the Creative team within the Marketing department, the Motion Graphics Designer collaborates closely with Performance Media, Analytics, Brand Marketing, Creative, and Customer Experience teams to craft data-informed creative solutions. The role involves leveraging campaign performance data, audience insights, and testing outcomes to create motion assets that enhance engagement and conversion rates across paid social, display, video, connected TV, and other digital advertising channels. The ideal candidate will be responsible for translating campaign strategies into innovative motion concepts, supporting A/B testing initiatives, and ensuring all creative outputs align with brand standards and channel-specific requirements. Staying updated on digital advertising trends and emerging motion design techniques is essential to maintain a competitive edge and deliver cutting-edge creative solutions that support the company’s growth objectives.

Qualifications

• Bachelor’s degree in Motion Design, Graphic Design, Digital Media, Animation, or a related field
• 5+ years of experience in motion graphics, animation, advertising creative, or related disciplines
• Strong portfolio demonstrating motion design work across paid media and digital advertising environments
• Experience creating motion assets for paid social, digital video, display advertising, and performance marketing campaigns
• Knowledge of performance marketing principles, creative testing methodologies, and customer acquisition strategies
• Strong understanding of visual storytelling, animation, typography, and design fundamentals
• Proficiency with Adobe After Effects, Premiere Pro, Creative Cloud, and related motion design tools
• Experience leveraging campaign performance insights to improve creative effectiveness and drive measurable outcomes
• Excellent collaboration, communication, and organizational skills
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment

Responsibilities

• Create engaging motion graphics, animated advertisements, and video assets tailored for paid social, display, video, connected TV, and other digital channels
• Develop conversion-focused creative content that supports customer acquisition, engagement, and revenue objectives
• Partner with Performance Marketing teams to translate campaign strategies into compelling motion concepts
• Design and produce creative variations to support A/B testing and optimization initiatives
• Utilize campaign performance data, audience insights, and testing results to inform and refine creative decisions
• Collaborate with designers, copywriters, marketers, and analysts throughout the campaign development process
• Ensure all creative assets adhere to brand standards while meeting channel-specific advertising specifications
• Support rapid experimentation and iteration through performance-driven design thinking
• Manage multiple projects simultaneously, maintaining high quality and timely delivery
• Stay informed about digital advertising trends, platform innovations, and new motion design techniques to keep creative offerings current and effective

Benefits

• Competitive pay range of $62,800.00 - $94,200.00 annually,…