Web and Digital Design Content Specialist ( Marketing Communications Professional II ) - Enrollment Management and Marketing

• SFSU INTERNAL APPLICANTS ONLY*

Working Title Web & Digital Design Content Specialist

SF State University San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.

Applicants may visit titleix.sfsu.edu for more information on SF State’s policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing [email protected].

San Francisco State is a 100% Smoke/Vapor-Free Campus. Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.

The person holding this position may be considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a “designated position” in the California State University’s Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Department Enrollment Management and Marketing

Appointment Type This is a one-year probationary position

Time Base Full-time (1.0)

Work Schedule Monday through Friday, 8:00 a.m. to 5:00 p.m.

Anticipated Hiring Range $5,178.00 - $5,281.00 Per Month ($62,136.00 - $63,372.00 Annually)

Salary is commensurate with experience.

Position Summary We are seeking a talented and detail-oriented Web and Digital Design Content Specialist to join our team. This individual will play a crucial role in curating visual content, ensuring brand consistency, enhancing user experience (UX) for our web presence, managing digital displays, and performing Drupal content management. The ideal candidate will collaborate closely with our web team, our creative team, and our content team and be responsible for updating our events database, ensuring our digital communications are engaging, effective, and on-brand.

Under general supervision of the Director of Brand and Marketing and in close collaboration with the Lead Digital Communications Specialist, the incumbent independently performs most day-to-day assignments related to web content, digital design, and website governance. The incumbent applies professional judgment in creating and maintaining digital content, ensuring compliance with accessibility and brand standards, analyzing website effectiveness, and recommending improvements based on analytics, SEO, UX, and digital marketing best practices.

To be effective in this role, you must be proficient in graphic design, as well as the crafter of excellent end user content. The Web and Digital Design Content Specialist must have a strong eye for effective website design and a strong ear for well-written, SEO-driven content. The Web and Digital Design Content Specialist has a strong desire to continuously improve on what they’ve crafted. The Web and Digital Design Content Specialist is always looking for new opportunities and ways to repurpose, reuse, and recycle content. They also spend time looking at the traffic on a website, with a goal of improving end user experience. They must also learn to think like a marketing communications professional, which will help them create an impactful website that drives traffic to key targeted pages.

Position Information Web content development and strategy

• Organizes, monitors, and updates information on the University and College websites. This includes supporting users and modifying content as requested by stakeholders as well as taking the initiative to propose suggestions for improvements.
• Maintains a content production and review schedule, collaborates with college web producers as necessary, and helps coordinate a…