Brand Design Lead

Who We Are. Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 12 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day.

We are woven into everyday moments of people’s lives, becoming part of their routines, their self-expression, and their confidence. We are defined not just by what we make, but by how we make people feel and the relationships we build over time.

Our north-star values are to be Human, Curious, Playful, and Helpful. We are driven by a shared mission to become the most loved lifestyle brand in the world.

Overview We are looking for a multidisciplinary Senior Brand Designer to join the Glossier Creative team and help bring the next chapter of the brand to life across digital, print, product, retail, and experiential design.

Reporting to the Director of Campaign & Design, this role will be a close creative partner across Glossier’s 360° campaigns and brand moments, helping develop big ideas and carrying them through to thoughtful, highly crafted execution across every touchpoint.

This person is equally excited by building a campaign world from the ground up and obsessing over the details that make that world feel complete. They have a sharp understanding of visual language, typography, image-making, materials, composition, and systems, and know how to translate an idea seamlessly from a screen to a billboard, piece of merchandise, retail environment, or unexpected IRL experience.

We are looking for someone who thinks beyond traditional graphic design and is excited about where design is going next. They should be constantly looking at culture, technology, physical spaces, emerging tools, culture, fine art, and new ways for people to experience brands. They are curious by nature, highly collaborative, comfortable solving problems, and excited to experiment while maintaining an exceptional level of craft.

We Are Looking For

• Partner closely with the Director of Campaign & Design to concept and execute Glossier’s 360° campaigns, product launches, collaborations, and key brand moments across digital, print, OOH, retail, experiential, product, and merchandise.
• Translate campaign concepts into cohesive visual identities and scalable design systems that can live across channels while maintaining a clear, recognizable point of view.
• Work closely with Art Direction, Copy, Brand Marketing, Product Marketing, Retail, Production, and other cross-functional partners to solve creative challenges and bring ideas to life.
• Design physical brand expressions that push how Glossier shows up in the physical world, including our retail flagships, activations, events, signage, merchandise, mailers + seeding, and other 3D brand touchpoints.
• Bring a strong understanding of typography, composition, color, image-making, materials, and production to every project, with an exceptional eye for detail.
• Work fluidly between conceptual and executional thinking, and own projects through final production, including preparing mechanicals and production-ready files.
• Build thoughtful and organized working systems across Figma and Adobe Creative Suite that allow ideas and campaigns to scale efficiently across the broader Creative team.
• Continually research new materials, technologies, creative tools, workflows, and modes of expression that can expand what design at Glossier looks and feels like.

Qualifications

• 5+ years of design experience, preferably within beauty, fashion, lifestyle, culture, or creative studio.
• A portfolio demonstrating exceptional brand design and conceptual thinking across multiple mediums, with strong examples of both digital and physical work.
• Experience developing visual identities and design systems across 360° campaigns including print, digital, mailers, merchandise, retail, and experiential or environmental design.
• A sophisticated understanding of typography, composition, color, image, hierarchy, materials, and visual storytelling.
• Expert proficiency in Adobe Creative Suite and Figma, with a strong understanding of both digital and print production workflows.
• Experience collaborating with fabricators, printers, vendors, producers, developers, or other external partners to translate design intent into physical execution.
• Strong conceptual and prob…