Part-Time Performance Marketing Specialist — Google Ads, E-Commerce & AI Search

We are looking for an experienced Performance Marketing Specialist to take hands-on ownership of our digital customer acquisition, with an immediate focus on Google Ads, Google Shopping, e-commerce performance and emerging AI-driven search.

This is not a general marketing or social media role. We need someone who understands the numbers, can work directly inside the platforms and is interested in how consumers are increasingly discovering products through Google AI results, ChatGPT, Perplexity and other AI-powered search experiences.

What You’ll Do

• Manage and optimize Google Ads campaigns, including Search, Shopping and Performance Max
• Improve ROAS, customer acquisition cost and overall paid marketing efficiency
• Manage Google Merchant Center and product feeds
• Analyze performance through Google Ads, GA4 and Shopify
• Ensure conversion tracking and attribution are working correctly
• Build and test campaigns around products, seasonal events and promotions
• Identify opportunities to improve conversion rates, targeting, bidding and campaign structure
• Help strengthen how Every Little Something and its products appear across traditional and AI-powered search
• Monitor changes in Google AI search, ChatGPT, Perplexity and other emerging discovery platforms
• Recommend improvements to product data, site content, structured information and other signals that can improve visibility in AI-generated search results
• Identify new opportunities as paid search, organic search and AI-driven product discovery continue to converge
• Provide clear reporting on what is working, what isn’t and what should change

What We’re Looking For

• Direct experience managing Google Ads for an e-commerce business
• Strong experience with Google Shopping and Performance Max
• Experience with Shopify, GA4 and Google Merchant Center
• Strong understanding of ROAS, CAC, conversion rate and e-commerce economics
• Comfortable working independently and directly inside advertising and analytics platforms
• Familiarity with SEO and how e-commerce content is structured for search
• An active interest in AI search, generative search and the changing way consumers discover brands and products online
• Able to test new ideas and translate emerging technology into practical business actions
• Experience with retail or product-driven seasonal campaigns is a plus
• Meta Ads experience is a plus, but Google expertise is the priority

Compensation & Schedule

$40–$50 per hour, based on experience.

We expect the role to average approximately 5–10 hours per week, with additional hours potentially available during major campaigns and seasonal periods.

Additional performance-based compensation may be available based on measurable improvements in profitable customer acquisition and digital performance.

What We Want to See

When applying, please include a brief example of an e-commerce account you have personally managed, including:

• Approximate monthly ad spend
• The primary campaigns you managed
• ROAS, CPA or other key performance metrics
• What you changed
• The resulting improvement

We would also like to hear how you think AI-powered search will change e-commerce customer acquisition over the next two to three years and what brands should be doing about it now.

We care more about demonstrated results, curiosity and practical execution than a long marketing résumé.

About Every Little Something

The Shop by Every Little Something is a curated fine gifts and paper shop specializing in tangible goods, distinctive stationery, and thoughtfully selected pieces for the home, office, and everyday life. Founded in 2014, Every Little Something now operates two retail locations in historic Middleburg and Leesburg, Virginia, both within an hour of Washington, D.C., and an online shop available globally.

The Shop features exclusive creations by artist and designer Nicole Catherine, a graduate of the Savannah College of Art and Design (SCAD), whose training in graphic design and color theory informs the brand’s distinctive aesthetic. Offerings include custom wedding invitations, personal stationery, journals, children’s writing and activity books, fine pens, gifts, and home and office décor. Visit us online at shop.everylittlesomething.com

Job Type: Part-time

Pay: $40.00 - $50.00 per hour

Benefits:

• Employee discount

Application Question(s):

• After reviewing our website, what stood out to you most about Every Little Something and how do you see …