Marketing Manager

Role Description

·        Developing and executing marketing strategies

·        Balance strategy and day to day execution

·        Manages customer relationships, drives sales growth and builds brand awareness

·        Leads strategic and refined marketing campaigns

Requirements and Responsibilities

Social Media and Website Management:

• Develop and maintain a strong online presence through various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Create engaging and relevant content to attract and engage our target audience.
• Monitor social media channels, respond to inquiries, and manage online reputation.
• Manage and update the company website, ensuring it remains current, informative, and user-friendly.
• Utilize SEO best practices to improve website visibility and organic traffic.

Market Analysis:

• Conduct market research to identify industry trends, competitor strategies, and customer preferences.
• Analyze data and metrics to track the effectiveness of marketing campaigns and provide recommendations for improvements.
• Use market insights to adapt and optimize marketing strategies for better results.
• Stay updated on the latest marketing trends and technologies.

Trade Show Management:

• Plan, coordinate, and execute the company’s participation in trade shows and industry events.
• Design and prepare trade show materials, including booth displays, brochures, and promotional items.
• Oversee logistics, including booth setup, staffing, and lead generation during the event.
• Evaluate the success of trade show participation and report on ROI.

Business Promotion :

·        Develop and implement promotional campaigns and marketing initiatives to increase brand awareness and drive sales.

·        Collaborate with the sales team to create marketing materials and tools that support their efforts.

·        Identify strategic partnerships and collaboration opportunities with other businesses.

·        Monitor and manage the marketing budget, ensuring cost-effectiveness.

Accuracy and attention to details. Working knowledge PC and Microsoft Office. Ability to communicate effectively, both verbally and written. Communication skills, including negotiations, in-person etiquette, telephone etiquette, and email etiquette are essential. Strong organizational and project management skills. Highly motivated with the ability to work both independently and as an executive team member.

Essential Functions / Major Duties

1. Develops and maintains communications in a cooperative and professional manner with all levels of colleagues, prospects, and customers using established guidelines.
2. Leads the sales team in making sales contacts, researching customer needs, and developing solutions for customers
3. Develops and delivers marketing presentations, as needed.
4. Participates in sales forecasting and planning, as needed.

Competencies

Sales Department Focus:

• Bias to action (initiative)
• Business acumen
• Communication proficiency
• Customer focus
• Organizational skills
• Results driven
• Sales growth mindset
• Teamwork

Specific to this Position:

• Creative problem-solving skills
• Presentation skills
• Solution-presenting skills
• Project management skills
• Strong technical capacity
• Knowledge of doing business with government.

Supervisory Responsibility

NONE.