SME – AI-Powered Meta Technology - Creative Strategy, Design, and Measurement

SME – AI-Powered Meta Technology - Creative Strategy, Design and Measurement

Location: Remote - US

SweetRush has an exciting opportunity for a talented professional to join our Learning Design team!

Who We Are

At SweetRush, we believe that when you put people at the center of business, magic happens. As a global leader in learning and development, we blend high-end storytelling, emerging tech like AI and VR, and deep psychological insights to help organizations—from iconic global brands to essential nonprofits—flourish. We are a remote-first, tight-knit community built on a foundation of radical empathy and creative excellence. Our work isn’t just about the awards we win with incredible partners such as Hilton, Google, Bridgestone, Adidas, SHRM, and numerous others; it’s about balancing profit with a genuine desire to spread good in the world. If you are a caring innovator who believes work should be life-centered and impactful, then this is where you come in…

About The Opportunity We are seeking a mid-to-senior level Creative Strategist, Performance Creative Strategist, or Social-First Creative Lead to serve as a Subject Matter Expert (SME) for an upcoming curriculum development project. In this freelance role, you will lead the rigorous quality, accuracy, and fidelity review of a four-course Coursera specialization titled AI-Powered Creative Strategy, Design and Measurement.

The course content is adapted from existing Meta webinars covering creative brief development, mobile-first design, generative AI creative workflows, and creative performance measurement. This is an active editing and validation role in which you will review, refine, correct, and augment AI-drafted course content generated by Coursera’s tools to ensure absolute platform currency, realistic tool-usage guidelines, and learner engagement.

• Location: Remote (Global / US Preferred)
• Contract Type: Freelance / Independent Contractor
• Project Duration: Estimated execution across the development cycle
• Start date: October 26, 2026
• Project Capacity: Not to exceed 80 hours allocated across the full 4-course specialization program
• System Requirements: SweetRush is a remote organization; all resources must be technically savvy, have a strong internet connection, be comfortable with virtual collaboration tools (Google Drive, Slack, Airtable), and be available for scheduled live alignment syncs.

Salary/Hourly Range (US Only)

$60.00/hour

Your Impact and Responsibilities

As the primary technical authority for this specialization, you will ensure the curriculum accurately represents how marketers and designers develop strategic ad creative, use AI-powered tools responsibly, and measure performance. Your day-to-day responsibilities will be structured around three continuous review checkpoints per course:

• Checkpoint 1: Program Outline Review

• Review source webinars and supporting documents to evaluate generated outlines for logical flow, structural completeness, and sequencing.

• Attend live alignment calls with the Coursera and Learning Design teams to validate content at the structural level.

• Checkpoint 2: Full Course Atlas (Script) Review

• Conduct a deep-dive review of a Proof-of-Concept (POC) course to establish the standard for tone, depth, accuracy, and structure.

• Review remaining course atlases (.doc format via Google Drive) to ensure they mirror the POC standards and flag course-specific errors.

• Checkpoint 3: On-Platform Final Review

• Access the live Coursera staging environment to end-to-end test all interactive components, dialogues, and logic triggers.

• Validate final uploads against source webinars for absolute factual accuracy, brand alignment, and completeness.

• Continuous Quality Assurance & Content Creation

• Source-Fidelity Checking: Scrutinize all elements to ensure absolutely zero hallucinated or drifted Meta product claims.
• Creative Setup Workflows: Verify that setup steps for Ads Manager creative configurations, mobile-first layouts, and Meta AI features reflect the current live UI.
• Copywriting: Draft and refine XDP copy for product accuracy; review Donobu QA reports as required.
• Screencasting: Record high-quality technical screencasts following provided audio/room setup guidelines if needed to complement written text.

What You Bring - Required Skills Experience & Background

• Performance Creative Specialist: Current, hand…