Reputation & AI Visibility Specialist

About Eleanor Health

At Eleanor Health we are helping people affected by addiction live amazing lives. We work to fulfill this goal by building and growing the first addiction and mental health services provider designed to deliver a longitudinal, whole-person, value-based model of care for each community member. Our team is ambitious and committed to this unique opportunity, and understands the importance of attracting strong and experienced talent to make our vision for Eleanor Health a reality every day, and for every recovery journey we are entrusted to be a part of.

About the Role

When someone searches for a suboxone doctor near them, asks an AI assistant where to get help with drinking, or reads a community thread about virtual addiction treatment, we want Eleanor Health to show up — accurately, warmly, and in a way that helps them take the next step.

Today, these responsibilities are distributed across several people without dedicated operational ownership. You would become the hands-on owner responsible for turning that strategy into consistent execution.

As the Reputation & AI Visibility Specialist, you will own how Eleanor Health appears across the places people actually look for treatment: business listings and healthcare directories in every market we serve, reviews, recovery communities, earned media, and the AI assistants and AI-generated search results that an increasing share of people now ask first.

This is a hands-on role at the intersection of local search, reputation management, community engagement, and the emerging discipline of getting recommended by AI. It is not a brand awareness position with soft metrics — it is an acquisition role with a number attached, and it carries a capability our growth plan depends on.

We will also be honest with you about what you would be walking into. Today we manage our directory presence off the side of several desks, and we do it poorly. Reviews are unmanaged. Nobody is watching what community members say about us. You would inherit a real mess and a real opportunity, in roughly equal measure.

This role reports to the Sr. Manager, Organic & AI Visibility.

What You’ll Do

Local Presence & Directory Integrity

• Own Eleanor Health’s business listings across every market we serve, including Google Business Profile, Apple Business Connect, and Bing Places
• Manage healthcare directory and health plan provider directory listings, and the data aggregators that feed them
• Audit and remediate name, address, and phone consistency across all platforms and markets
• Establish and maintain category strategy, service listings, hours, attributes, and profile completeness
• Build and maintain a system of record for listings so accuracy does not depend on any one person’s memory
• Identify and resolve listing suppressions, duplicates, and unverified profiles
• Partner with content and web owners to ensure location data, service information, and other entity information remain consistent between EleanorHealth.com and external listings/directories

Reviews & Reputation Management

• Design and operate an ethical review generation program in partnership with clinical and access teams, with patient privacy protected absolutely and no incentivization or gating
• Respond to reviews across platforms with warmth, care, and without defensiveness
• Monitor review volume, rating, and sentiment by market and surface patterns to clinical and operations leadership
• Partner with Compliance and Legal to ensure all review practices meet HIPAA and 42 CFR Part 2 requirements
• Maintain an escalation process for reviews or reputation issues requiring clinical, compliance, legal, or operational response

AI Visibility & Discoverability

• Establish a baseline for how often and how accurately AI assistants and AI-generated search results recommend Eleanor Health, then improve it
• Monitor for material misinformation about Eleanor Health, and about addiction treatment generally, in AI-generated responses
• Identify opportunities to strengthen Eleanor Health’s entity signals, citations, authoritative third-party mentions, and other external signals that influence AI discoverability and recommendation
• Partner with the content, web, and technical SEO functions to translate AI visibility findings into prioritized website improvements, including structured content, metadata, internal linking, location content, structured data, and other discoverabili…