Content_Writer_

Company Description

Fitspire – Health Wellness is a growing health and wellness brand focused on fitness, agility, and overall well-being for all age groups. The company develops a wide range of products designed to be globally competitive in authenticity, safety, and performance. Fitspire is committed to becoming one of India’s leading and most respected wellness brands by promoting a stronger and healthier environment. Its product philosophy centers on 100% vegan and vegetarian, chemical-free, and steroid-free formulas driven by innovation and scientific validation.

Role Description

This full-time, on-site Content Writer role is based in Connaught Place and supports Fitspire’s health and wellness initiatives through engaging and accurate written content. The Content Writer will create and update web and marketing content, including product descriptions, blog posts, landing pages, email content, and social media copy aligned with brand guidelines. Day-to-day responsibilities include researching health and wellness topics, translating complex information into clear, accessible language, and maintaining a consistent brand voice across all channels. The role involves collaborating with marketing and product teams on content strategy, optimizing content for search visibility, and proofreading materials to ensure quality, clarity, and compliance with Fitspire’s standards.

Qualifications

• Strong Web Content Writing and general Writing skills, with the ability to produce clear, engaging, and brand-aligned content.
• Experience in Content Strategy, including planning, structuring, and optimizing content for digital platforms.
• Solid Research skills, especially in health, wellness, nutrition, and related topics to support accurate and evidence-based content.
• Excellent command of written English and strong attention to detail.
• Ability to work collaboratively with cross-functional teams and manage multiple projects and deadlines.
• Familiarity with basic SEO principles and digital marketing best practices is beneficial.
• Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field preferred; prior experience in health or wellness content is an advantage.