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_Content_Writer_

  • Source: LinkedIn
  • Fitspire - Health | Wellness
  • On-site
  • Connaught Place
  • Full-Time
  • Mid level

Job Description

Company Description

Fitspire – Health Wellness is a fast-growing Indian health and wellness brand focused on fitness, agility, and overall well-being for all age groups. The company develops a wide range of products designed to be globally competitive in authenticity, safety, and performance. Fitspire aims to become one of India’s most respected wellness brands by contributing to a stronger and healthier environment nationwide. Its product line is conceptualized to deliver 100% vegan and vegetarian, chemical-free, and steroid-free formulas driven by innovation and evidence-based validation.

Role Description

The _Content_Writer_ will create clear, engaging, and brand-aligned content for digital and print channels, including website pages, blogs, product descriptions, email campaigns, and social media. Day-to-day responsibilities include conducting research on health and wellness topics, collaborating with marketing and product teams to develop content ideas, and writing SEO-friendly copy that supports brand awareness and customer education. The role also involves proofreading and revising content for accuracy, consistency, and tone, as well as maintaining content calendars and meeting publishing deadlines. This is a full-time, on-site role based in Connaught Place, requiring close coordination with cross-functional teams to support ongoing campaigns and initiatives.

Qualifications

  • Strong Web Content Writing and Writing skills, with the ability to adapt tone and style for different platforms and audiences.
  • Experience in Content writting and Research to plan, structure, and support informative health and wellness content.
  • Proficient in Proofreading, with attention to detail for grammar, clarity, and brand consistency.
  • Excellent command of written English and the ability to simplify complex health and nutrition concepts.
  • Familiarity with SEO principles, keyword usage, and digital content best practices.
  • Ability to work on-site in Connaught Place, collaborate with teams, and manage multiple projects and deadlines.
  • Prior experience in health, wellness, nutrition, or lifestyle content is an advantage.
  • Bachelor’s degree in Communications, English, Journalism, Marketing, or a related field preferred.
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