Content Writer_

Company Description

Fitspire – Health Wellness is a health and fitness brand focused on promoting overall well-being, agility, and an active lifestyle for all age groups. The company develops a wide range of products designed to meet diverse wellness needs while maintaining global standards of authenticity, safety, and performance. Fitspire is committed to becoming one of India’s leading and most respected health and wellness brands by fostering a stronger and healthier environment. The brand is conceptualized around delivering 100% vegan and vegetarian, chemical-free, and steroid-free formulas driven by innovation and scientific

validation.

Role Description

This is a full-time, on-site Content Writer role based in Connaught Place. The Content Writer will create clear, engaging, and brand-aligned content for web pages, blogs, product descriptions, social media, email campaigns, and other marketing materials. Daily responsibilities include planning and executing content strategies, conducting research on health and wellness topics, and collaborating with marketing and product teams to support campaigns and launches. The role also involves proofreading and editing to ensure accuracy, consistency, and adherence to brand voice and guidelines, as well as optimizing content for readability and basic SEO. The Content Writer will contribute ideas for new content formats and storytelling approaches that resonate with Fitspire’s audience and mission.

Qualifications

• Candidates should possess strong Web Content Writing and Writing skills, with the ability to produce clear, engaging, and audience-focused copy.
• Candidates should possess Content Strategy skills to plan, structure, and align content with brand and marketing objectives.
• Excellent command of English, with strong grammar, vocabulary, and attention to detail.
• Ability to work on-site in Connaught Place and collaborate effectively with cross-functional teams.
• Basic understanding of SEO principles and digital content best practices is preferred.
• Bachelor’s degree in Communications, English, Journalism, Marketing, or a related field, or equivalent practical experience.
• Interest or experience in health, wellness, nutrition, or fitness content is an advantage.