Content Writer

Company Description

Fitspire – Health Wellness is a growing health and wellness brand focused on fitness, agility, and overall well-being for all age groups. The company develops a wide range of products designed to be globally competitive in authenticity, safety, and performance. Fitspire is committed to becoming one of India’s leading and most respected wellness brands by promoting a stronger and healthier environment. Its offerings are conceptualized to deliver 100% vegan and vegetarian, chemical-free and steroid-free formulas driven by innovation and scientific validation.

Role Description

This is a full-time, on-site Content Writer role based in Connaught Place. The Content Writer will create clear, engaging, and brand-aligned content for web pages, blogs, social media, email campaigns, and product descriptions. The role involves conducting research on health, wellness, nutrition, and fitness topics, and transforming findings into accessible and credible content. Day-to-day tasks include developing content plans, writing and revising copy, proofreading for accuracy and consistency, and collaborating with marketing, design, and product teams to support campaigns and brand messaging. The Content Writer will also help maintain content calendars, optimize content for search and user engagement, and ensure all communication reflects Fitspire’s values and positioning.

Qualifications

• Ability to perform Web Content Writing and general Writing for multiple formats (web, blog, social media, email, product content).
• Skills in Content Strategy and Research to plan topics, understand audience needs, and ensure accuracy and relevance of information.
• Strong Proofreading and attention to detail to maintain quality, consistency, and brand voice across all content.
• Excellent command of written English, including grammar, style, and tone adaptation for different platforms and audiences.
• Experience or strong interest in health, wellness, fitness, or nutrition content is highly beneficial.
• Ability to work on-site in Connaught Place, collaborate effectively with cross-functional teams, and manage multiple projects and deadlines.
• Familiarity with basic SEO principles, content management systems, and analytics tools is a plus.