Performance Creative Strategist / Graphic, Video & AI Designer

**About Direct Meds** At Direct Meds, we prioritize care, trust, and solutions that focus on the individual. Headquartered in Salt Lake City, Utah, we are a fast-growing national team passionate about transforming the way people access the care they need. If you’re driven by purpose and excited by growth, Direct Meds is the place to be.

Performance Creative Strategist / Graphic, Video & AI Designer

Full-Time Fully Remote Hiring ASAP

**About The Job**

• Position: Performance Creative Strategist / Graphic, Video & AI Designer
• Employment: Full-time
• Location: Fully remote - REQUIRED TO BE ELIGIBLE TO WORK IN THE US or CANADA
• Schedule: Primarily U.S. business hours, with flexibility as needed
• Reports to: VP Creative / CMO
• Base Salary Range: $100,000–$140,000 + performance bonuses
• Portfolio: Required. Applications without one will not be reviewed.

**Note: The base salary range above is a good-faith estimate of the minimum and maximum target for this position. Actual compensation may vary based on the candidate’s location, job-related skills, experience, and education.** We’re hiring a **Performance Creative Strategist / Graphic, Video & AI Designer** who can produce a high volume of winning ad creative, fast. This is a performance marketing role, not a traditional design or social media job.

You’ll own the creative engine behind our paid acquisition across multiple products. That means coming up with the angles and building the ads yourself: statics, video, UGC-style edits, and variations.

You’ll use AI and modern creative tools to ship a lot of work each week without losing the strategy behind it.

This Is NOT

• A social media content role
• A traditional brand design role
• A strategy-only role where someone else does all the building
• A junior media buying role
• This is a senior level position. We are looking for experience and performance.

**About Direct Meds** At Direct Meds, we prioritize care, trust, and solutions that focus on the individual.

Headquartered in Salt Lake City, Utah, we are a fast-growing national tele-health team passionate about transforming the way people access the care they need.

If you’re driven by purpose and excited by growth, Direct Meds is the place to be.

The Core of This Role: Volume + Quality

Paid social rewards teams that test more. We need someone who can put out a lot of creative that is still good and strategically sound.

In a Typical Week You Will:

• Develop 10–20+ new concepts and angles across 4–8+ products
• Produce 80+ finished, launch-ready ad assets across statics, video, and variations (We have an video editor and a designer who will assist you in your work)
• Turn one winning concept into many iterations: new hooks, headlines, formats, sizes, personas, and offers
• Go from idea to launch-ready creative in hours, not days
• Keep quality, brand standards, and compliance consistent at that pace

What We’re Looking For

• A portfolio of performance creative work (required, see How to Apply)
• Proven ability to produce high volumes of ad creative on tight timelines
• Hands-on skill with AI image, video, and copy tools, plus the judgment to know when the output is actually good
• Experience in DTC health, wellness, telehealth, supplements, beauty, nutra, or a similar direct-response category
• Experience with concepts that have spent $100K+/month
• A track record of ads that drove actual paid acquisition, not just attractive content
• A strong understanding of Meta buying and how creative volume and diversity affect scaling
• Strong copywriting instincts and excellent visual design skills
• Experience turning customer research, reviews, competitor ads, and offer insights into winning concepts
• The ability to run a creative pod without constant founder hand-holding
• Self-motivation: you find opportunities and act on them without waiting for direction
• You are a master of Meta, Tiktok, Youtube, Reddit, Native AD creation and strategy.

You Should Understand

• Meta creative strategy and awareness levels
• Hooks, leads, mechanisms, and belief shifts
• UGC, statics, VSLs, advertorials, PDPs, and presells
• How to break down winning ads and find the pattern underneath
• How to read performance data, spot winners, and iterate quickly
• How to brief editors and designers when a project needs more hands

What You’ll Be Responsible For

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