Graphic Design and Social Media Coordinator

COMPANY SUMMARY

Join United Way of Greater Rochester and the Finger Lakes and become part of a collaborative, mission-driven team dedicated to creating lasting impact across our community. Guided by our values of integrity, action, caring, and teamwork, we foster a welcoming and inclusive culture where employees are encouraged to bring their authentic selves to work and grow professionally. We offer competitive benefits, generous paid time off, retirement and wellness programs, hybrid work flexibility, professional development opportunities, and meaningful ways to give back while building strong connections with colleagues who are passionate about making a difference.

SUMMARY

The Graphic Design & Social Media Coordinator brings United Way’s mission to life through compelling visuals and an engaged digital presence. This entry-level role is responsible for designing marketing and campaign materials while managing day-to-day social media content and community engagement. The ideal candidate is a creative self-starter who is comfortable juggling design projects and content calendars in a fast-paced, mission-driven environment.

ESSENTIAL FUNCTIONS

• Design and maintain print and digital materials including but not limited to flyers, brochures, infographics, pledge forms, event signage, email marketing design, web graphics, and annual report
• Create branded templates and collateral for workplace campaigns, donor engagement, and community partner events
• Ensure visual consistency with United Way brand standards and guidelines across all materials
• Collaborate with content manager to create and schedule engaging content: static graphics, and short-form video/reels and stories across platforms (Facebook, Instagram, LinkedIn)
• Help maintain a consistent posting calendar and voice aligned with organizational priorities and campaign timelines
• Collect and share impact stories from community partners, volunteers, and program participants on company website
• Track engagement metrics and report insights on what’s working to the Content Manager to help refine strategy
• Monitor and respond to comments/messages on social media, helping build community engagement
• Collaborate with the marketing/communications team and program staff to source content and coordinate timelines
• Assist with photography/video capture at events as needed
• Other duties as assigned

SKILLS AND COMPETENCIES

• Understanding of design principles, color theory, and brand strategy as it relates to marketing communications
• Good sense of typography, color theory, and information design layout
• Strong attention to detail
• Ability to multi-task, and manage competing priorities and deadlines
• Must have excellent communication and organizational skills
• Proficiency using Adobe Creative Suite and Canva
• Proficiency with major social media platforms and basic analytics/insights tools
• Collaboration amongst other departments

EDUCATION AND EXPERIENCE

Required:

• Bachelor’s degree in Graphic Design, Marketing, Communications, or related field — or equivalent experience/portfolio
• 0-2 years of relevant experience

REPORTS TO: Sr. Director of Marketing and Communications

SUPERVISORY RESPONSIBILITY: None

TRAVEL: Rare, local travel may be required

FLSA CLASSIFICATION: Non-Exempt

SALARY RANGE: $25.64 to $28.21 an hour

• The expected rate of pay for this position is shown above. Compensation offers are based on a wide range of factors including relevant skills, training, experience, education and, where applicable, licenses or certifications obtained. Market and organizational factors are also considered.

JOIN THE TEAM!

United Way of Greater Rochester and the Finger Lakes is a dynamic and collaborative work environment comprised of dedicated professionals who are driven to make our community a better place. Join our team and make an impact serving our region with your time and talent.

OUR MISSION

Mobilize the goodwill and resources of our community so that everyone can thrive.

OUR VALUES

Within our organization and the communities we serve, we act consistently with…

• Integrity - We do what we say
• Action - We work to make something better today
• Caring - We remember the human connection
• Teamwork - We believe in the power of collaboration

CULTURE STATEMENT

We are committed to creating a welcoming environment that embraces, val…