ABM Campaign Strategist - Train AI

Job Purpose:

Own the marketing strategy for TrainAI, one of our flagship products, across a portfolio of named target accounts. Partner with the sales lead on account planning, then build the account-specific narrative, content and engagement that grow each account from first project to scaled revenue, while contributing to broader cross-account marketing motions.

About RWS Train AI Data Services

Training or fine-tuning artificial intelligence (AI) requires data. LOTS of data. However, not just any data will do – our clients need responsible AI data that’s targeted, accurate and reliable to ensure machine learning (ML) success. But preparing AI training data is a monumental task that can take up the vast majority of AI project time, leaving AI teams with precious little time to focus on developing, deploying and evaluating ML models. RWS Train AI helps our clients address this challenge head-on.

With a seamless blend of technological understanding and human intelligence, RWS Train AI provides complete, end-to-end data collection and content generation, data annotation or labelling, human-in-the-loop data validation and generative AI data services for all types of AI, in any language, at any scale, based on the principles of responsible AI. Today, Train AI supports four of the world’s top five technology companies, enhancing the performance of their generative AI applications by providing services such as prompt engineering, response refinement and red teaming with locale-specific domain experts across a broad range of topic areas and educational levels.

For further information, please visit: RWSTrainAI

Job Overview:

Key Responsibilities

Based on each target account’s unique story, work closely with TrainAI BDM(s) to complete the following for assigned accounts:

Account planning and intelligence

• Provide input into TrainAI account plans: account research, stakeholder map, key entry points/opportunities for TrainAI, bridge localization relationships into data services, ABM strategy etc.
• Run continuous account research so positioning and ABM strategy stays current and relevant to what the account is actually doing

Account narrative and assets

• Custom-tailor TrainAI cross-channel communications and ABM campaigns to directly address each account’s specific needs and challenges: personalized, account-specific sales enablement materials (presentations, one-pagers, brochures etc.), proposals/RFP responses, emails, ads, web content etc.
• Sustain a weekly communications cadence with TrainAI BDM(s), to plan and execute strategic communications into each target account on a regular basis

Reporting

• Work with marketing operations to maintain detailed, real-time TrainAI ABM reporting on key metrics/KPIs: account engagement, buyer engagement, MQAs, sales cycle length, deal size and revenue impact

ABM framework

• Contribute to a shared AI-based TrainAI ABM framework so each successful ABM play transfers to other TrainAI accounts

Other cross-account activity

Support cross-account TrainAI marketing motions as needed: brand awareness campaigns, organic social media management, value-added content production and event participation.

Skills & Experience

Required

• 5+ years’ ABM or strategic account marketing experience into large, complex B2B enterprise or hyperscaler accounts with technical buyers and lengthy, multi-stakeholder sales cycles
• Passionate about the AI industry with a willingness to learn and develop sufficient technical knowledge to be able to hold a real conversation about AI training data with an ML lead

• AI-first ways of working:

• Curious, fast-learning and genuinely willing to evolve how they work
• Already uses AI to compress research-to-asset from weeks to hours
• Keeps judgment on quality – knows when the AI draft is confidently wrong

• Grows into extending and improving reusable skills and agents rather than only consuming them

• Familiar with ABM tech/tools such as 6Sense, Influ2, Mutiny etc.
• Comfortable being the only marketer in the room with sales, and commercially literate – can read a pipeline and a stakeholder map
• Works fluently across disciplines and specialist teams

Preferred

• Experience working in the AI data services space a definite plus

Benefits

At RWS, we believe great people do their best work when they feel supported, empowered, and able to thrive both professionally and personally. That’s why we offer:

• • **Generous time away…