Content Creator & Editor – AI & Astrology Content

Key Responsibilities

1. AI-Powered Content Creation

• Use ChatGPT and other generative AI tools to ideate, research, write and develop social media content.
• Create AI-assisted scripts, captions, hooks, visual concepts and content ideas.
• Explore and use AI tools for image generation, video generation, voiceovers, animation and creative production.
• Develop efficient AI workflows to produce high-quality content at scale.
• Experiment with new AI tools and identify creative applications for JyotishGram.

2. Social Media Content

• Create content for Instagram, Facebook, YouTube Shorts and LinkedIn.
• Develop Reels, short-form videos, carousels, static posts, stories and promotional creatives.
• Create scroll-stopping hooks and engaging storytelling formats.
• Turn astrology topics into simple, relatable and shareable content.
• Repurpose blogs, app content and long-form material into multiple social media formats.

3. Video Creation & Editing

• Create and edit short-form videos/Reels using CapCut, Canva, VN or similar tools.
• Combine AI-generated visuals, stock footage, text, music, voiceovers and animations.
• Add subtitles, transitions, effects and other elements to improve viewer retention.
• Adapt videos to current social media formats and trends.
• Continuously experiment with different video styles, hooks and storytelling techniques.

4. Canva & Visual Content

• Create social media posts, carousels, thumbnails and promotional creatives using Canva.
• Use AI-powered Canva features and other design tools to speed up creative production.
• Maintain consistency with JyotishGram’s visual identity.
• Create visually appealing astrology, festival, zodiac and spiritual content.

5. Content Editing & Quality Control

• Edit AI-generated content to make it natural, accurate, engaging and human-like.
• Review AI-generated astrology content for factual errors, repetition, inappropriate claims and misleading information.
• Proofread scripts, captions and creatives before publishing.
• Ensure all content follows JyotishGram’s brand voice and editorial guidelines.
• Maintain a balance between traditional astrology concepts and modern, easy-to-understand communication.

6. Trends & Content Research

• Monitor Instagram, Facebook and YouTube trends.
• Identify trending topics, formats, sounds, hooks and visual styles relevant to JyotishGram.
• Research astrology, spirituality, numerology and festival-related content opportunities.
• Adapt relevant trends into original JyotishGram content rather than simply copying existing content.

7. Content Calendar & Execution

• Plan and maintain a weekly/monthly social media content calendar.
• Develop content around festivals, astrological events, zodiac signs, numerology and trending topics.
• Ensure consistent publishing across platforms.
• Work with the marketing team to execute campaigns and promotional activities.

8. Performance & Optimization

• Monitor views, reach, watch time, shares, saves, comments and follower growth.
• Identify high-performing content formats and topics.
• Use performance data to improve future content.
• Test different hooks, formats, captions and creative approaches.

Content Areas

Content will primarily cover:

• Vedic Astrology
• Zodiac Signs & Horoscopes
• Kundli & Grahas
• Numerology & Mulank
• Tarot
• Astrology Remedies
• Festivals & Indian Spirituality
• Mantras & Devotional Content
• Love & Relationships
• Career & Finance
• Marriage & Compatibility
• Astrology Tips & Facts
• Trending Astrology Topics
• JyotishGram App Features & Promotions

Required Skills

• Strong creativity and understanding of social media content.
• Excellent ability to use AI tools for content creation.
• Good knowledge of ChatGPT or similar generative AI platforms.
• Strong writing and editing skills.
• Good understanding of Instagram Reels and short-form video.
• Experience with Canva.
• Basic to good video editing skills.
• Ability to write compelling hooks, scripts and captions.
• Strong visual sense and attention to detail.
• Ability to learn and experiment with new AI tools quickly.

Preferred AI Skills

Experience with any of the following is a plus:

• ChatGPT
• Gemini
• Claude
• Canva AI
• AI image-generation tools
• AI video-generation tools
• AI voice/voiceover tools
• AI subtitle and editing tools
• CapCut AI or similar tools

**You don’t need to know every AI tool. We are looking for someone w…