Content Writer

CONTENT WRITER & CONTENT STRATEGIST – HITFAME

Location: Delhi NCR

Work Mode: Full-Time Work From Office

Experience: 2–6 Years

Department: Content & Marketing

Industry: Entertainment Media Technology Creator Economy

ABOUT HITFAME

HitFame is an AI-powered entertainment and creator growth platform connecting actors, singers, influencers, artists, models, filmmakers, photographers, dancers, and creators with opportunities, collaborations, brands, and the wider entertainment ecosystem.

HitFame enables talent to showcase their work, discover opportunities, build their personal brand, connect with industry professionals, and grow their careers through technology and AI.

As HitFame continues to scale, content will play a critical role in building our brand, engaging our users, driving growth, and establishing HitFame as a strong voice within the entertainment and creator ecosystem.

ABOUT THE ROLE

We are looking for a creative, versatile, and highly driven Content Writer & Content Strategist who can take ownership of content across the entire HitFame ecosystem.

This is not a role limited to writing blogs.

The person will be responsible for creating content for:

• HitFame Mobile App
• Website
• Social Media
• Advertising & Marketing Campaigns
• News & Editorial
• Articles & Blogs
• User Communication
• Push Notifications
• In-App Communication
• Reels & Video Scripts
• Brand Communication
• Product Communication
• Subscription & Conversion Communication

The ideal candidate should be able to understand a brief, identify the target audience, develop the right messaging, and turn ideas into content that is clear, engaging, creative, relevant, and business-focused.

You should be equally comfortable writing a high-converting ad copy, an entertainment news article, an SEO blog, an Instagram caption, an in-app message, a Reel script, or long-form industry content.

KEY RESPONSIBILITIES1. 📱 HITFAME APP CONTENT & PRODUCT COMMUNICATION

The candidate will be responsible for developing and maintaining high-quality content across the HitFame mobile application.

This is a core responsibility of the role.

Content responsibilities will include:

• App onboarding screens
• Home-screen content
• Profile-related prompts
• Feature descriptions
• Opportunity-related communication
• Premium & Professional plan content
• Subscription and upgrade communication
• In-app promotional banners
• In-app pop-ups
• Push notifications
• User alerts and announcements
• Empty-state messages
• Tooltips and in-app guidance
• User education content
• CTA messaging
• User activation communication
• Engagement and retention communication
• New feature launch communication
• Campaign-specific in-app communication
• Messages encouraging users to create content and complete their profiles
• Communication encouraging users to explore opportunities
• Upgrade and conversion communication
• Premium and Professional user journeys
• FAQ and help-related content

The candidate must be able to create short, clear, engaging, and action-oriented microcopy that improves user experience and helps users understand the value of HitFame.

The objective is not simply to put words on a screen.

The candidate should understand:

What should the user see?

What should the user understand?

What action should the user take?

The content should contribute to user experience, engagement, activation, retention, and conversion.

1. ✍️ ADVERTISING & MARKETING CONTENT

• Write compelling ad copies for Meta, Google, YouTube, Instagram, and other digital platforms.
• Develop multiple copy variations for A/B testing.
• Create headlines, hooks, CTAs, descriptions, and promotional messaging.
• Develop conversion-focused content for HitFame Premium and Professional plans.
• Create content for app downloads, user acquisition, subscriptions, lead generation, and brand campaigns.
• Work closely with the Digital Marketing and Performance Marketing teams on campaign messaging.
• Develop creative concepts and campaign communication.

1. 🌐 WEBSITE CONTENT

Take ownership of content across the HitFame website, including:

• Homepage
• Landing pages
• Product pages
• Subscription pages
• Feature pages
• Campaign landing pages
• About pages
• FAQs
• User guides
• SEO pages
• Talent-related pages
• Blog and editorial sections

Work with the marketing, product, design, and technology teams to ensure website content supports both user experience and business objectives.

1. 📰 NEWS & …