Product Marketing Manager, Hardware

For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our “Better Together” ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.

Position Description:

PAR’s hardware portfolio is the foundation of the most complete, integrated restaurant technology ecosystem in the industry. From POS terminals and self-service kiosks to drive-thru hardware and payment devices, PAR equipment runs the operations of more than 100,000 restaurants worldwide. Hardware is also the connective tissue that lets PAR’s software portfolio (POS, Ordering, Pay, Loyalty, Guest360) deliver on its “Better Together” promise.

We are looking for a Product Marketing Manager to own the messaging, positioning, and competitive narrative for PAR’s hardware portfolio, repair and hardware services, ISV partner ecosystem, and select international markets. This role sits at the intersection of product, sales, and partnerships. You will translate hardware capabilities and service-level commitments into operator value: uptime, throughput, labor efficiency, and total cost of ownership. You will equip the field to sell hardware and services with confidence, and partner with growth to expand the services TAM.

This is the right role for someone who thrives in fast-moving cross-functional environments, can translate technical capabilities into operator value, and wants to grow into a senior product marketing leader.

Position Location:

Remotely based in our hub locations: Austin, TX, Philadelphia, PA, Minneapolis, MN, Chicago, IL, Champaign, IL, and Central New York (Albany, Buffalo, Rochester, Syracuse, New Hartford).

Reports To:

Director of Product Marketing

What We’re Looking For:

Requirements:

• 4 to 6 years in product marketing or related B2B SaaS roles, preferably in restaurant, retail, hospitality, or hardware technology
• Experience marketing physical products, services portfolios, or platform ecosystems
• Proven track record crafting differentiated messaging that drives adoption and pipeline
• Strong grasp of competitive analysis, positioning, and buyer segmentation
• Comfortable working with technical product specifications and translating them into operator value
• Confident communicator across all levels, from sales calls to executive briefings
• Self-directed and thrives in fast-paced, cross-functional environments
• Exceptional storyteller who can translate complexity into clarity

Additional skills:

• Experience marketing to restaurant operators, QSR brands, or fast-casual chains
• Experience with ISV partner marketing or marketplace ecosystems
• Familiarity with the hardware lifecycle: sale, deployment, repair, refresh
• International market experience or exposure to global GTM motions

Unleash your potential: What you will be doing and owning:

Hardware Positioning and Messaging

• Develop and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator outcomes (uptime, throughput, labor efficiency, total cost of ownership).
• Translate technical specifications into operator value across enterprise and mid-market segments.
• Build a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narratives.

Repair and Hardware Services GTM

• · Own the messaging and positioning for PAR’s repair services portfolio. Connect service-level commitments to operator impact (downtime reduction, throughput protection, cost control).
• Identify competitive positioning opportunities against alternative service providers and OEM-direct offerings.
• Partner with the growth team to build full campaigns that expand the services TAM, including emails,…