Sr. Manager, Organic & AI Acquisition

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Manager, Organic & AI Acquisition based in United States.

This senior growth role owns the strategy and execution of organic and AI-driven acquisition across a multi-market healthcare organization.
You will be accountable for growing non-paid new member acquisition and reducing reliance on paid channels through sustainable growth systems.
The scope spans organic search, AI visibility, content strategy and operations, reputation, earned media, local presence, and brand governance.
You will build scalable content infrastructure, measurement frameworks, workflows, and operating systems that compound over time.
The role combines strategic leadership with hands-on involvement in emerging areas such as AI search visibility and generative engine optimization.
You will lead a direct report and distributed specialist partners while collaborating closely with Marketing, Clinical, Analytics, Technology, and other teams.
This opportunity is suited to an experienced organic growth leader who can connect evidence to strategy, prioritize high-impact work, and build systems that support sustainable growth in a regulated environment.

Accountabilities:

• Own organic search strategy and performance across all markets, including local search, technical SEO priorities, content strategy, and organic website experience.
• Own non-paid new member volume and the share of total acquisition generated through non-paid channels.
• Develop and manage a content roadmap covering location, service, educational, and high-intent content designed to increase discoverability and encourage treatment-seeking action.
• Direct website information architecture and organic content experiences in collaboration with the performance marketing function responsible for conversion.
• Build scalable systems, governance, structures, and workflows for content creation, publishing, maintenance, reuse, and optimization.
• Own content architecture, taxonomy, structured content, CMS governance, templates, and publishing workflows while translating editorial and business needs into technical requirements.
• Establish editorial standards and quality controls across internal and external contributors, including review, clinical, compliance, publishing, and maintenance processes.
• Lead content migration and lifecycle management, including consolidation, redirects, archiving, restructuring, and adaptation to evolving content systems.
• Manage the end-to-end editorial production workflow, including briefing, assignment, review, clinical and compliance approval, visual coordination, CMS staging, QA, publication, and ongoing optimization.
• Own AI visibility strategy, including how frequently and accurately AI assistants and AI-generated search experiences cite, describe, and recommend relevant services.
• Establish measurement for AI citations, recommendations, referrals, and visibility, using findings to guide organic, content, reputation, and distribution priorities.
• Develop entity, citation, structured data, content, and authority strategies that improve how the organization is understood and represented by AI systems.
• Monitor AI-generated representations of the organization and relevant treatment topics, identifying inaccuracies and recommendation gaps and prioritizing corrective action.
• Own reputation and local presence strategy, including listings accuracy, Google Business Profiles, priority directories, reviews, and appropriate community engagement.
• Establish a cross-functional reputation management framework covering sources that influence discoverability, credibility, and AI visibility.
• Identify and address inaccurate, outdated, or unfavorable third-party information according to business impact and the ability to influence the source.
• Manage public relations agency relationships, setting priorities and measuring their contribution to business outcomes, authority, and discoverability.
• Lead editorial distribution and syndication programs that strengthen authority, relevant third-party presence, and referring domains in priority markets.
• Own marketing brand strategy and governance, including voice, messaging, visual standards, guidelines, components, and consistent application across channels.
• Manage design partner relationships, including prioritization, scoping, briefing, quality standards, and…