Web Designer - Marketing

Web Designer - Marketing

Hybrid in London

The company

Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are.

That’s why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it’s needed.

We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

The team

The Website team sits within the Brand team and is part of the wider Direct Acquisition team, which also includes Sales and Performance Marketing. The Brand team is relatively new and is tasked with ensuring we show up consistently, with authority and credibility. It’s also responsible for creating demand at the top of the funnel, as well as empowering marketing, sales, and the wider business.

The role

We’re looking for an experienced web designer to own and steward the visual identity of our public facing website, ensuring it looks great, showcases our brand, supports our marketing strategy, and reflects our position as one of the UK’s leading fintechs.

You’ll be responsible for bringing our brand to life online. You’ll manage and evolve our website design system, while also designing ad hoc layouts, pages and graphics.

We use Webflow to build and manage our website, so you will be expected to become proficient using this platform. However, you don’t necessarily need direct experience with Webflow - existing HTML and CSS skills will be most useful here.

Drive our site’s visual identity

• Design and implement reusable components and page templates that empower other team members to create their own pages
• Get into the nitty-gritty of our design system, making key decisions on everything from fonts to layouts
• Lead on elevating and upholding our brand narrative

Collaboration and growth

• Bring our new products and ventures to market, working with teams across the business to tell their story
• Work with analysts to uncover quantitative and qualitative insights that inform design decisions
• Tap into the community of iwoca designers and frontend engineers to work on solutions and develop your skillset

Example projects

• Designing a high impact page for an ad campaign
• Building a new reusable page component for marketers to add to their landing pages
• Creating compelling data visualisations for a press release
• Using customer research to design a new calculator

RequirementsEssential:

• You apply core design principles confidently and creatively
• You have a good understanding of HTML and CSS
• You have a systematic approach to design, and enjoy making things organised and structured
• You can balance commercial, resource and technical constraints
• You actively experiment with AI in your design and implementation workflows, whether that’s through AI-assisted development (Claude Code, Codex, or similar), AI-powered design tools (Figma, MCP or similar), or both. We’re looking for someone who’s curious about how AI changes design engineering and can help drive adoption across the team.

Bonus:

• Strong Figma knowledge
• Experience building and maintaining websites in Webflow
• Experience developing a design system
• Basic JavaScript or TypeScript knowledge
• Experience using animation in design
• Experience working in the B2B or finance space

The salary

We expect to pay from £50,000 - £80,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application.

The culture

At iwoca, the best idea wins. We model our culture on independent thinking, challenging untested logic, and evidence-based decisions. We prioritise learning and growth, and give people the autonomy to develop in the direction that makes them most effective.

We’re a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every iwocan always has access to the best models and where those models have access to all of our data. We will help our people to lea…