Marketing & Business Development Manager

Company Name: Apon Healthcare Ltd.

Location: Anywhere in Bangladesh

Job Type: Full-Time

Workplace Type: Full-time

Job ID: IJOB202666912

• Develop and implement marketing and business development strategies to increase patient volume, revenue, and brand awareness.
• Identify new business opportunities, market segments, corporate clients, and potential referral sources.
• Build and maintain strong relationships with doctors, hospitals, clinics, diagnostic centers, pharmacies, corporate organizations, and other healthcare stakeholders.
• Develop and manage corporate healthcare partnerships, referral networks, and institutional agreements.
• Promote hospital/clinic services, diagnostic packages, health check-up programs, specialist consultations, and other healthcare offerings.
• Conduct market research and competitor analysis to identify market trends, customer needs, pricing opportunities, and competitive advantages.
• Plan and execute marketing campaigns through digital platforms, social media, print media, outdoor advertising, health events, and community activities.
• Coordinate health camps, awareness programs, corporate health check-ups, seminars, conferences, and promotional events.
• Develop strategies to improve patient acquisition, retention, satisfaction, and repeat visits.
• Visit corporate offices, doctors, clinics, hospitals, and other potential partners to generate new business opportunities.
• Prepare business proposals, partnership plans, corporate packages, promotional materials, and presentations.
• Monitor marketing campaigns and evaluate their effectiveness based on leads, patient conversion, revenue, and return on investment.
• Coordinate with doctors, medical teams, customer service, operations, and management to ensure effective delivery of promoted healthcare services.
• Maintain regular follow-up with prospective clients and convert leads into business opportunities.
• Develop and manage customer databases, corporate client databases, referral networks, and business leads.
• Prepare regular reports on marketing activities, business development, sales performance, market opportunities, and achievements.
• Achieve assigned monthly, quarterly, and annual business development and revenue targets.
• Monitor competitors’ services, promotional activities, pricing, and market positioning.
• Identify opportunities for launching new healthcare services, packages, and specialized programs.
• Ensure all marketing and promotional activities maintain professional healthcare standards and organizational policies.

Requirements

• Experience: 10-15 years
• Education: master of business administration in marketing
• Skills: business development, businessdevelopment, dental marketing, pharmaceutical marketing, healthcare consulting, new business development, marketing event planning, promotions planning, marketing c&aigns

Last Date of Application: 24 October 2026