Marketing Creative Manager

An online portfolio is required with your application, so please attach it or provide a link where appropriate.

This position is hybrid, but it includes periodic travel to Goodwill sites in our territory, as well as in-office days at the corporate office. Therefore, the preferred candidate should live within commuting distance of our corporate office in downtown Indianapolis. The general salary range for this position is $60-$70K and includes full benefits (below).

If you’re passionate about transforming ideas into stunning visuals and driving meaningful initiatives, this is your opportunity to shine and shape the future of Goodwill’s creative landscape!

Job Summary

The Marketing Creative Manager leads Goodwill Legacy Group’s Creative Services team, overseeing Graphic Designers, Content Managers, and external creative partners. This role manages creative workflows, provides strategic creative direction, and ensures the successful execution of brand-consistent marketing, communications, environmental graphics, signage, print, and digital projects across the organization. This role collaborates with stakeholders to deliver high-quality creative solutions that support business objectives while developing team members and maintaining production excellence.

Example Duties and Activities

Lead, coach, and develop Graphic Designers, Content Managers, and external creative resources.

Manage creative workflows, project priorities, timelines, and resource allocation across multiple concurrent projects.

Provide creative direction and design expertise to ensure brand consistency and high-quality deliverables.

Conceptualize, design, and oversee the development of print, digital, environmental, signage, and promotional materials.

Collaborate with Marketing & Communications (MARCOM) and organizational stakeholders to define project scope, timelines, budgets, and objectives.

Review and provide feedback on creative work to ensure effectiveness, accuracy, and alignment with brand standards.

Manage vendor relationships, production processes, sourcing decisions, and installation of finished materials.

Develop innovative creative solutions and present recommendations to internal stakeholders.

Oversee environmental graphics and visual branding projects for retail, education, mission, and corporate facilities.

Coordinate photography, videography, and other creative content production as needed.

Support digital, interactive, and web-based creative initiatives.

Monitor project budgets and identify opportunities for cost savings and process improvements.

Contribute creative ideas and strategic recommendations to marketing and organizational initiatives.

Maintain knowledge of design trends, production methods, and organizational priorities to drive continuous improvement.

Required Competencies

Degree and Credential Requirements - Bachelor’s degree in visual communications, graphic design, or a related field preferred.

Graphic Design Expertise - Has a track record of success in the ability to strategically develop, conceptualize, design, and produce effective design solutions. Knowledgeable about preparing print design files for print vendors. Stays relevant and current with design techniques as evidenced by a strong online visual portfolio. Adept at utilizing Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Acrobat).

Creative Direction - Experienced in producing effective design work and leading/mentoring a creative team of designers, photographers, and videographers (both internal and outsourced). Enables direct reports and co-workers to grow and succeed through feedback, instruction, and encouragement to ensure their success and the accomplishment of organizational goals. Solid knowledge of web, digital media, and social media practices. Knowledgeable of various printing/production processes including large format/flatbed printing, printing presses, packaging capabilities, and ability to determine best production processes for projects.

Project Management (Marketing) - Oversees multiple workstreams and delivers against scopes implementing strategies that outline time, resources, requirements, deadlines, and answers to unexpected events to streamline the process and achieve successful project completion. Coordinates production including managing outside vendor resources and ensures installation/implementation of the finished product. Financially evaluates cost/benefit options for various strategic sourcing sol…