Product Owner, AI

About Ovative Group Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth.

We don’t just track performance—we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter—and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.

About The Role Ovative is building on the foundation of EMRge, our marketing intelligence platform, and growing a portfolio of client-facing products in production. EMRge is supported by a mature data platform and product and engineering capabilities that are now being extended to serve a broader AI operating model across the company. This includes governed operational data, a managed integration and tooling layer, and a repeatable path from a real business problem to a production AI capability with a clear owner, security review, and quality bar. With an AI Center of Excellence active in every function within the organization and more than 600 people across media, measurement, analytics, and strategy being asked to work differently, this role will help build that next layer.

You will own the backlog for this work. You will find the highest value problem underneath each request, turn it into work engineers can execute, and sequence it so each release builds on the last. You will set the roadmap, decide what ships first, and bring stakeholders along with the reasoning. You will report directly into the AI Lead.

This is a deeply embedded execution role. You will need to understand the mechanics of agentic AI systems well enough to write meaningful acceptance criteria, recognize when a data model, integration, or tooling decision has product implications, and communicate tradeoffs clearly to both engineers and business stakeholders. You will not build the agents, but you must understand what they do, where they break, and why it matters.

Working closely with AI Engineers, Data Engineers, IT and Security, and the functional leaders whose teams will use what we ship, you will guide the delivery of foundational data, integration, and tooling capabilities. You will ensure that solutions are grounded in real user needs, technically feasible, and scalable across teams and client accounts.

Responsibilities Of a Product Owner, AI Product Ownership

• Translate program level objectives into well formed user stories with clear acceptance criteria that reflect business value, technical constraints, and governance requirements, including data model decisions, MCP and tool exposure, agent behavior, and evaluation criteria.
• Work closely with AI Engineers and Data Engineers during iterations to clarify business and functional requirements and make timely decisions on scope, data inputs, tool boundaries, and acceptance conditions.
• Own delivery level tradeoff decisions across scope, sequencing, and technical constraints, challenging priorities rather than executing against them, and making the call without escalating when not required.
• Accept or reject completed stories against acceptance criteria and the team Definition of Done, including agent evaluation results and human in the loop requirements, not just functional completeness.
• Treat governance as part of the product. Ensure every agent and tool shipped has a named owner, an automation tier assignment, an access and identity model, and a documented review path, working with IT and Security rather than around them.
• Translate technical work into business impact by articulating why a data model, tooling, or agent decision matters in terms of time recovered, quality, risk reduction, or client outcomes.
• Run the team ceremonies and own the team cadence. You will act as the Scrum Lead on this team and will facilitate standups, refinement, and retros, remove blockers, and improve how the team works, partnering with engineering leads rather than handing that off.

Backlog Management & Delivery

• Own and prioritize the AI platfo…