Director of Search Engine Optimization (SEO) & AI Visibility

About Kind Creative

Kind Creative is a mission-driven marketing agency dedicated to elevating healthcare companies through data-driven, transparent, and altruistic digital marketing strategies. Our work helps healthcare providers connect with the people who need them most — often during critical, life-changing moments. We specialize in behavioral health, addiction treatment, and purpose-driven healthcare spaces where empathy, trust, and clarity are non-negotiable.

At Kind, we’re not just marketers — we’re collaborators, builders, and advocates for better outcomes. We believe great marketing starts with understanding people. That’s why we lead with empathy, strategy, and creative courage — crafting campaigns that not only perform, but resonate.

Our culture is deeply people-first, both in the way we serve our clients and in how we support our team. We value curiosity, integrity, and kindness as much as we value performance. We’re a remote-friendly, growth-focused team that believes in healthy boundaries, open communication, and doing work that genuinely matters.

If you’re looking for a place where impact meets intention, where your ideas will be heard, and where you’ll help reshape how healthcare brands connect with their communities — we’d love to meet you.

Director of SEO Position Overview

Kind Creative is seeking a strategic, hands-on Director of SEO to lead our organic search department and drive measurable growth for our clients. This is a player-coach role: the Director will set the department’s vision, manage and develop the SEO team, own client relationships, and remain directly involved in high-level strategy, analysis, and execution.

The Director will oversee both traditional search engine optimization and the rapidly evolving field of AI-driven organic discovery, including AI Overviews, conversational search, answer engines, large language models, and other emerging platforms that influence how people find, evaluate, and select brands.

This person will help evolve Kind Creative into a technology-first SEO agency by creating scalable services, standardized workflows, intelligent automation, and repeatable strategies that produce strong client outcomes. The responsibilities of this role will continue to evolve as search technology, client needs, and the agency grow.

Who Will Thrive in This Role

This role is likely to be a strong fit for someone who:

• Enjoys being both a department leader and a hands-on SEO strategist.
• Thinks in terms of business outcomes rather than rankings alone.
• Can move comfortably between client strategy, technical analysis, team coaching, and operational planning.
• Is curious about AI-driven search while remaining appropriately skeptical of hype and unsupported claims.
• Creates structure in a growing environment and follows through on the systems they introduce.
• Communicates proactively, especially when performance is changing, expectations are unclear, or an account may be at risk.
• Takes ownership of results and raises risks early.
• Can prioritize high-impact work instead of treating every request as equally urgent.
• Values documentation, process consistency, accurate task management, and quality assurance.
• Gives clear feedback, develops others, and welcomes informed disagreement.
• Collaborates well across disciplines and can translate between technical, creative, and business teams.
• Is energized by building a department, not merely maintaining one.

Who May Not Do Well in This Role

This role is unlikely to be a good fit for someone who:

• Prefers individual execution and does not enjoy coaching, delegating, reviewing work, or holding a team accountable.
• Focuses primarily on rankings or traffic without connecting performance to leads, conversions, revenue, and client objectives.
• Avoids difficult client conversations or waits for problems to escalate before communicating them.
• Chases every new AI or SEO trend without evaluating evidence, risk, scalability, or business value.
• Is resistant to AI, automation, or changes in how people discover information online.
• Relies on AI-generated work without careful review, fact-checking, and professional judgment.
• Struggles with documentation, task ownership, process adherence, or maintaining accurate project-management systems.
• Prefers a highly established environment in which responsibilities, processes, and service offerings rarely change.
• Has difficulty bala…