Marketing Communications Manager

We are looking for a talented Marketing Communications Manager to join our team specializing in communications for our Cummins’ business in Indianapolis, IN.

In this role, you will make an impact in the following ways:

Develop and executeintegrated marketing communication plans that ensure consistent, high-impact messaging across all channels and touchpoints

Lead end-to-endmulti-channel campaign strategy, driving engagement and measurable results across digital, social, email, and traditional platforms

Create and overseecompelling, audience-centric content that strengthens brand identity and drives customer connection

Align closely with cross-functional teams(sales, product, creative) to deliver cohesive, results-driven marketing initiatives

Leverage market insights, industry trends, and competitive analysisto refine strategies and identify new growth opportunities

Manage and mentora high-performing marketing team, fostering collaboration, accountability, and continuous development

Strengthen relationshipswith key stakeholders, partners, and suppliers to enhance execution and business outcomes

Track, analyze, and reporton campaign performance and KPIs, using data-driven insights to optimize strategies, improve ROI, and ensure budget efficiency

To be successful in this role you will need the following:

Apply strategic and business insightto shape forward-looking marketing plans, using data analytics and market knowledge to make informed, results-driven decisions

Champion strong brand management and digital media expertiseto deliver consistent, compelling messaging and leverage emerging channels to influence target audiences

Lead, attract, and develop top talentby fostering an inclusive team culture that values diverse perspectives, drives innovation, and supports individual and team growth

Demonstrate financial acumen and resourcefulnessby managing budgets effectively, optimizing the marketing mix, and aligning initiatives to maximize business impact and ROI

Education/Experience:

• College, university, or equivalent degree in marketing or a related subject required.
• Product marketing experience preferred.
• Digital marketing experience preferred.
• Global perspective and experience preferred.
• Strong project management skills and the ability to meet deadlines.
• Strategic thinker with the ability to develop and implement successful marketing campaigns.
• Experience leading cross-functional commercialization, product launch, or strategic marketing initiatives within Cummins or similar complex matrix organizations.
• Strong capabilities in brand strategy, product positioning, sales enablement, and stakeholder management.

Preferred Skills, Education, or Experience (Nice to Have)

• Experience in aftermarket businesses or global channel operations.

Additional Details:

Core Responsibilities / Activities Unique to the Role

• Lead end-to-end commercialization and go-to-market execution for Value Brand / All-Makes aftermarket offerings across Holset channel If you can remove the highlighted line and add B2B marketing.
• Define brand strategy, positioning, messaging, packaging direction, and value proposition
• Develop sales enablement tools and training materials; and create and manage core marketing content such as product copy, catalogs, literature, and launch assets
• Execute launch campaigns and ongoing channel promotion to drive distributor adoption and market visibility
• Own product content lifecycle management and continuously evolve tools and campaigns as the portfolio grows
• Partner cross-functionally with Product Management, Sales, Channel, Engineering, and Regional teams to ensure commercial readiness and scalable execution
• Track commercialization effectiveness and optimize campaigns, content, and enablement based on market feedback and performance metrics

Compensation

Please note that the salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience, where appropriate.