Digital Product Designer, Web - A&F Co.

Job Description:

At Abercrombie & Fitch Co., we are a leading global retailer serving millions of customers across digital and in-store touchpoints. Our websites play a critical role in helping customers discover products, engage with our brands, and shop seamlessly across our portfolio of brands.

We are seeking a Digital Product Designer to help shape and elevate customer experiences across our web commerce ecosystem. As part of A&F’s Experience & Digital Product Team, this role partners cross-functionally to translate product strategy into intuitive, scalable experiences that connect customer needs, brand storytelling, and business goals.

What Will You Be Doing?

• Own the end-to-end design process for web initiatives, from discovery and ideation through delivery and optimization.
• Partner with Product, Engineering, Research, and Analytics to identify opportunities, define solutions, and measure outcomes.
• Design intuitive, responsive experiences across the digital commerce journey, including browse, search, product evaluation, and purchase experiences.
• Apply qualitative and quantitative insights, including research, usability testing, analytics, and experimentation, to inform design decisions.
• Create user flows, wireframes, prototypes, high-fidelity designs, and detailed specifications with exceptional attention to detail, ensuring solutions are thoroughly considered, well documented, and implementation ready.
• Contribute to and evolve the Design System to drive consistency, scalability, accessibility, and efficiency across experiences.
• Collaborate with Brand, Marketing, Content, and Merchandising partners to translate brand vision into engaging and scalable digital experiences.
• Partner closely with engineering throughout development, providing clear handoffs, rigorous design QA, implementation support, and user acceptance testing (UAT) to ensure designs are translated accurately and delivered with a high level of quality.
• Participate in design reviews, critiques, and agile ceremonies, helping drive quality, collaboration, and continuous improvement.
• Leverage emerging technologies, including AI-powered tools and workflows, to improve design quality, speed, and effectiveness.

What Do You Need To Bring?

• Bachelor’s Degree or equivalent experience.
• Minimum 5 years of experience in digital product design, UX/UI, or a related field.
• A portfolio demonstrating end-to-end experience designing and shipping customer-facing digital products.
• Strong visual, UX, and interaction design skills with a customer-centered approach to problem solving.
• Expert proficiency in Figma, including prototyping, design systems, and developer handoff workflows.
• Exceptional attention to detail, with a sharp eye for visual accuracy, interaction quality, and implementation fidelity throughout the design, QA, and delivery process.
• Experience creating design artifacts such as user flows, wireframes, prototypes, and design systems.
• Strong understanding of responsive web design, accessibility standards, and modern digital commerce experiences.
• Ability to use qualitative and quantitative data to inform and validate design solutions.
• Excellent communication, storytelling, collaboration, and stakeholder management skills.
• Experience working in agile environments and cross-functional product teams.
• Ability to balance innovation with execution, leveraging established patterns and frameworks when appropriate.
• Curiosity and enthusiasm for leveraging AI throughout the design process.
• Ability to work effectively in an iterative environment that values feedback, collaboration, and continuous learning.

Preferred Qualifications

• Experience designing eCommerce, retail, or consumer-facing digital experiences.
• Experience designing across complex customer journeys, including navigation, browse, search, product evaluation, checkout, fulfillment, and account experiences.
• Familiarity with content authoring platforms and content-driven digital experiences.
• Experience working with Design Systems at scale.

Benefits & Perks

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment…