Developer GTM Strategy Manager

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a “normalized” problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations

• Austin, US
• New York, US
• San Francisco, US

About the Role

Cloudflare is looking for a Strategy Manager to join the Developer GTM Strategy & Incubation team. This person will help plan and execute high-priority GTM programs across Cloudflare, turning key market, events, and customer moments into coordinated engagement.

The Developer GTM Strategy & Incubation function exists to evolve the way the Developer GTM team works, designing systems, processes, and GTM motions that accelerate consumption at Cloudflare. A core part of that work is helping teams operate with shared context, clear priorities, strong execution, and consistent follow-through across varying cross-functional teams in GTM.

We’re looking for someone with a strong background in strategy, business ops, or revenue ops. This is an ideal opportunity for someone who thrives in fast-paced environments, loves solving ambiguous problems, and can balance multiple priorities across cross-functional teams.

Responsibilities

• Translate priorities into plans: Partner with Developer GTM leadership to turn strategic priorities into clear work streams, owners, milestones, decisions, and success measures.
• Partner across high-priority GTM programs: Own or co-own planning and execution for programs such as Cloudflare Connect, SKO, Build Week-style initiatives, innovation weeks, enablement programs, leadership off-sites, and cross-functional planning cycles.
• Build cross-functional alignment: Act as connective tissue across Developer GTM, Product, Marketing, Sales, Enablement, Growth, Community, technical teams, and other partners. Keep teams aligned on goals, sequencing, messaging, tradeoffs, and follow-through.
• Narrative Building: Translate priorities into clear internal narratives, leader talking points, field enablement, team-wide updates, and practical guidance that helps teams understand what is changing and how to act on it.
• Support broader Strategy & Incubation work: Lead high-priority projects across Developer GTM, support team planning and process improvements, and incubate new motions until they are clear, measurable, and ready for durable ownership.

Examples of projects this person may own

• Build the Developer GTM strategy and execution plan for Cloudflare Connect or SKO.
• Create the planning rhythm, narrative, and follow-up model for a Build Week-style program.
• Partner with Enablement to turn a leadership priority into field-ready messaging, manager guidance, and follow-up actions.
• Create a cross-functional operating plan for a priority GTM initiative spanning Product, Marketing, Sales, and technical teams.
• Build a lightweight process for leadership planning, stakeholder updates, decision tracking, and retrospectives.

Desirable Skills, Knowledge, and Experience

• 6+ years of experience working in roles like GTM strategy, business operations, chief of sta…