Marketing and Public Relations Manager

POSITION DESCRIPTION: Marketing and Public Relations Manager

DEPARTMENT: Development

POSITION TYPE: Full-time

FLSA Status: Non-Exempt, Hourly

THIS POSITION IS SUPERVISED BY: Director of Development

JOB SUMMARY: The Marketing and Public Relations Manager is responsible for the creation and implementation of a robust marketing and communications plan to increase awareness of Habitat’s mission and to grow support for that mission with donors, volunteers and potential applicants.

PRIMARY RESPONSIBILITIES & DUTIES:

1. Marketing and Communications:

• Raise the visibility of Habitat through the development and implementation of a comprehensive marketing and communications plan to meet the goals of the strategic plan. Create and implement strong storytelling components including professional writing, social media, and video.
• Oversee the content management of the affiliate’s website, ensuring that all information is dynamic, current, and correct while tracking metrics to identify trends.
• Maintain an effective presence on social media platforms to include but not limited to Facebook, Instagram, Twitter/X, and LinkedIn.
• Develop and execute an effective media relations plan. Write and circulate press releases, track exposure, and maintain results-­‐driven relationships with media.
• Design and implement a plan and all materials to connect prospective applicants with the Habitat program.
• Promote, take photos, and create printed materials for home dedications.
• Provide special events and outreach logistical support and design presentations and marketing materials for use at such events.
• Manage the affiliate’s brand, upholding branding guidelines, and collaborate with staff to promote a strong, cohesive brand of the affiliate and all its departments.
• Lead the affiliate staff in the production of the annual report, newsletters, brochures, fundraising materials, videos, future homeowner bios and responsibility for producing the final product.
• Develop materials, content, and tools for raising funds to support the Habitat mission.
• Act as a voice of Habitat including but not limited to media representative and making presentations to church, civic, and community groups who wish to learn more about Habitat.
• Manage marketing and advertising budgets for affiliate, in coordination with Development Director.
• Lead communications committee and coordinate volunteers.
• Establish with the Executive Director key performance indicators to measure success of initiatives.

2. Public Relations:

• Work with the Director of Development as well as the Communications and Development Committees to participate in and support fundraising activities.
• Analyze current Public Relations and Outreach programs and fundraising activities, and initiate, and generate new programs and ideas.
• Work on special giving and sponsorship programs such as special events, direct mail campaigns, capital campaigns, etc.
• Develop and design major donor solicitation and gift plans as requested.
• Coordinate mailings.
• Special event support as needed.

3. Other duties as assigned

WORKING CONDITIONS:

• The work hours may vary to accommodate responsibilities. Primary works hours are weekdays from 8:30 am – 4:30 pm, however evening and weekend hours may be required from time to time. Hours to be determined in accordance with the changing needs of the affiliate; currently 37.5 hours per week.
• Primarily indoor work, but occasional outdoor work.
• Physical Requirements: Must be able to see, hear and speak. Intermittent sitting and standing, and occasional stooping. Must be able to operate computer, keyboard, and other office equipment; Occasional light lifting up to 25 lbs. The noise level in the work environment is typically low to moderate.

Requirements for Employment

1. Personal character and values:

• Adherence to and enthusiasm for the mission, vision and core values and beliefs of Habitat for Humanity of Evansville.
• Strong commitment to community service.
• Upholds a strict level of confidentiality.
• Self-motivated and able to make decisions independently.
• Highly respectful of all people regardless of socio-economic status.
• Detail oriented with excellent verbal and written organizational skills.

2. Education and Professional Experience:

• BA or BS degree in Marketing/Communications/Journalism/Business preferred or equivalent experience
• Demonstrated success in interpersona…