Product Marketing Manager

This position is responsible for building and executing tailored marketing plans to support the launch and ongoing expansion of product delivery. Our Product Marketing Managers champion product development and drive the creation of compelling business narratives to tell our story of innovation and growth in the marketplace, reaching target audiences and inspiring an increase in sales revenue for assigned product lines. Through a combination of campaign tactics and sales enablement resources, our Product Marketing Managers are focused on lead generation and supporting efforts that drive towards increased sales activity.

*Job Duties and Responsibilities:

Strategy Support: Develop and implement custom marketing plans and communication strategies, to support the needs of successful product delivery

• Provides consultative services and informed recommendations to assigned areas in full support of departments growth initiatives
• Collaborates with product management to develop product positioning and messaging that resonates with our target buyer personas
• Acts as a primary thought leader in assigned product areas and a key contributor to defining Allied’s competitive edge in the marketplace
• Identifies unknown needs of product area to enable increased exposure and sales of assigned product areas
• Work with sales support teams to ensure approach meets sales and clients’ business needs
• Assess the effectiveness of the marketing programs that support assigned products on an ongoing basis, and report back to the business on required changes

Content Creation: Drive content creation and distribution efforts across the company by writing, editing, and coordinating educational and insightful materials to strengthen our product proposition in the marketplace

• Write and create marketing material that enables sales activity, including; conversation kits (prospecting emails, infographics, ebooks, presentations and conversation prompts), case studies, video scripts, and social media posts
• Identify client benefits and translate technical details of a product for easy access to information
• Manage all content and generate maintenance schedule to ensure all content is current
• Manage project deadlines and coordinate workflow so that various stakeholders and vendors remain on track towards a successful and efficient outcome of marketing assets
• Proofread and edit copy as needed to ensure quality control of all written and designed materials

Campaign Management: Build and manage campaign programs for assigned national campaigns to achieve defined goals

• Act as marketing lead for product roll-out, go-to-market, product expansion, product adoption, retention, brand expansion and sales enablement campaigns
• Work with Product Marketing Leader and management stakeholders to set clear campaign objectives
• Identify areas of opportunity to generate new, high-quality leads for assigned product areas
• Own campaign project management and engage producers and stakeholders as needed
• Work with Product Marketing Leader to define campaign workflows and deployment plans
• Support calendar of events to promote key products or trending topics in our marketplace
• Work with other team members and across multiple departments to drive and execute on national marketing initiatives
• Be accountable for on-time campaign deployment

MarTech Practice: Implement and test Demand Generation and ABM tools to increase lead generation activity

• Adopt new tools to successfully deploy campaigns
• Work within assigned tools to create campaign assets and sales enablement resources
• Collaborate with other departments to help increase accessibility and distribution of assets to our field and through our own B2B distribution channels
• Monitor the marketplace for new tools to enhance competencies of Product Marketing function
• Build reports to highlight tools effectiveness as it relates to lead generation

Workshop Facilitation: Facilitate cross-department workshops and meetings to build master narratives for assigned products

• Pull together key stakeholders from across the business to attend onsite or virtual workshops to build market positioning narratives
• Facilitate workshop using department resources to build master narratives to assigned product areas
• Act as key author of content and be the visible gatekeeper of changes to agreed narratives
• Identify market conditions and client pain points to develop the most compelling proposition
• W…