Vice President – AI Engagement & Digital Experience

Do you want your voice heard and your actions to count?

Discover your opportunity with Mitsubishi UFJ Financial Group (MUFG), one of the world’s leading financial groups. Across the globe, we’re 150,000 colleagues, striving to make a difference for every client, organization, and community we serve. We stand for our values, building long-term relationships, serving society, and fostering shared and sustainable growth for a better world.

With a vision to be the world’s most trusted financial group, it’s part of our culture to put people first, listen to new and diverse ideas and collaborate toward greater innovation, speed and agility. This means investing in talent, technologies, and tools that empower you to own your career.

Join MUFG, where being inspired is expected and making a meaningful impact is rewarded.

The selected colleague will work at an MUFG office or client sites four days per week and work remotely one day. A member of our recruitment team will provide more details.

Vice President – AI Engagement & Digital Experience

Position Summary

The Vice President, AI Engagement & Digital Experience is responsible for driving enterprise awareness, adoption, and engagement of Artificial Intelligence initiatives across the organization. This role serves as the bridge between AI strategy and employee understanding—translating complex technical concepts into compelling stories, experiences, and communications that accelerate business adoption.

The VP owns the enterprise AI narrative, AI employee experience, and AI digital ecosystem, including the AI Hub, internal websites, learning pathways, executive communications, adoption campaigns, and success-story programs.

This leader partners closely with Technology, Data & AI, HR, Learning, Corporate Communications, and Business stakeholders to ensure employees understand not only what AI is, but why it matters, how it creates value, and how they can participate in the organization’s AI transformation journey.

The role combines strategic communications, digital experience management, change leadership, content strategy, and AI fluency to drive enterprise-wide behavioral change and adoption. This aligns well with current AI communications, engagement, and AI Hub initiatives referenced in the enterprise AI program materials.

Key Responsibilities

AI Narrative & Storytelling

• Develop and maintain the enterprise AI narrative.
• Translate technical AI concepts into business-focused messaging.
• Convert AI strategy into compelling stories that resonate with employees and leaders.
• Showcase AI success stories, business outcomes, and innovation achievements.
• Create executive-ready messaging and presentations for leadership forums.

AI Hub & Digital Experience Ownership

• Own enterprise AI portals and digital experience platforms.
• Establish AI Hub content strategy, governance, and user experience.
• Curate AI tools, use cases, training materials, success stories, and resources.
• Ensure content remains relevant, engaging, and easy to navigate.
• Analyze engagement metrics and continuously improve employee experience.

The concept of the AI Hub as the central destination for AI tools, training, use cases, and employee engagement appears repeatedly across current AI communications materials.

Communications & Engagement Strategy

• Develop and execute enterprise AI communication strategies.
• Create multi-channel communication campaigns.
• Drive awareness of AI initiatives, capabilities, and achievements.
• Coordinate executive messaging, town halls, newsletters, and leadership communications.
• Establish communication plans supporting major AI milestones and launches.

Current AI communications plans emphasize executive messaging, communication campaigns, AI adoption messaging, and roadmaps that move the organization toward AI-native ways of working.

Change Management & Adoption

• Lead AI adoption campaigns and engagement initiatives.
• Partner with HR and Learning teams on AI capability-building strategies.
• Develop role-based messaging for leaders, managers, and employees.
• Support AI Champions and AI Lead networks.
• Measure adoption trends and recommend interventions to improve engagement.

Enterprise workforce enablement materials specifically identify messaging, engagement forums, AI Champions, learning pathways, and adoption campaigns as critical components of AI scaling.

Content Strategy & Thought Leadership

• De…