GTM Marketing Specialist /SaaS & AI Products

GTM Marketing Specialist SaaS & AI Products

Company: Bizionic Technologies

Department: Marketing & Growth

Employment Type: Full-Time

Experience: 36+ Years

Industry: SaaS / AI / Technology

Role Overview Bizionic Technologies is looking for a dynamic and experienced GTM Marketing Specialist to develop and execute Go-To-Market strategies for our growing portfolio of SaaS and AI-powered products. This is a strategy + hands-on execution role. The candidate will be responsible for taking products to market, building multi-channel campaign strategies, generating demand, acquiring customers, nurturing leads, supporting sales, and continuously improving marketing performance. We are looking for someone who understands how to connect Product Positioning Campaigns Leads Sales Pipeline Revenue. Key Responsibilities GTM Strategy & Product Launches

• Develop and execute end-to-end Go-To-Market strategies for SaaS and AI products.
• Define Ideal Customer Profiles (ICP), buyer personas, target industries, customer segments, and priority markets.
• Conduct market, customer, competitor, and pricing research.
• Develop strong product positioning, value propositions, messaging, and differentiation.
• Build product launch, market-entry, and expansion strategies.
• Develop monthly and quarterly GTM marketing plans and campaign calendars.
• Identify new markets, customer segments, channels, and growth opportunities.

Campaign Strategy & Execution

• Build and execute integrated multi-channel marketing campaigns from concept through conversion.
• Develop campaign objectives, audiences, messaging, offers, content, channels, budgets, and KPIs.
• Own the complete campaign lifecycle:

Research Strategy Audience Positioning Campaign Concept Content Launch Lead Generation Nurturing Conversion Analytics Optimization

• Coordinate with designers, content creators, sales teams, and product teams for campaign execution.
• Continuously test audiences, creatives, messaging, offers, and channels.

Email Marketing & Marketing Automation

• Develop and execute email marketing strategies and campaigns.
• Create lead-generation, nurturing, onboarding, activation, re-engagement, and retention campaigns.
• Develop newsletters, product announcements, promotional emails, and automated drip sequences.
• Build audience segmentation and personalized customer journeys.
• Optimize subject lines, content, CTAs, open rates, CTR, conversions, and deliverability.
• Develop CRM-based marketing automation and lead-nurturing workflows.

Social Media & Content Marketing

• Develop organic and paid social strategies across LinkedIn, Facebook, Instagram, X, and other relevant platforms.
• Create social media campaign and content calendars.
• Build content strategies for Medium, LinkedIn Articles, blogs, newsletters, case studies, whitepapers, and thought-leadership content.
• Develop product-focused and educational content that generates awareness and demand.
• Repurpose content across multiple channels and formats.
• Build company and leadership thought-leadership campaigns.
• Develop community engagement and organic distribution strategies.

Performance Marketing & Demand Generation

• Develop strategies for paid acquisition across Google Ads, LinkedIn Ads, Meta Ads, and other relevant channels.
• Build demand-generation and lead-generation campaigns.
• Develop retargeting and remarketing strategies.
• Create landing-page and conversion-funnel strategies.
• Optimize marketing based on CPL, CAC, conversion rates, pipeline contribution, ROI, and ROAS.
• Work with channel specialists where deeper platform expertise is required.

Product & SaaS Marketing

• Translate technical SaaS and AI capabilities into compelling customer benefits and business value.
• Develop product messaging, use cases, feature announcements, and launch campaigns.
• Create strategies around free trials, demos, freemium models, pricing, packaging, and promotional offers.
• Support Product-Led Growth (PLG), Account-Based Marketing (ABM), inbound, outbound, and sales-led GTM strategies.
• Gather customer and market feedback and provide insights to Product and Leadership teams.

Sales Enablement & Funnel Development

• Work closely with Sales teams to generate qualified leads and sales pipeline.
• Develop sales enablement materials, presentations, one-pagers, case studies, email sequences, and produc…