Senior Product Manager, AI Creative Products

Senior Product Manager, AI Creative Products

New York, NY (on-site)

About SERHANT.

SERHANT. is

the most followed real estate brand in the world, calibrated for the

marketplace of tomorrow, delivering proven results for buyers, sellers, and

developers. SERHANT. revolutionizes the traditional brokerage model by

innovating through media and content creation and is powered by a full-service

in-house film studio as well as an amplification platform that puts our

properties in front of more people than anyone else.

SERHANT. ID

Lab is our in-house creative and branding collective. ID Lab builds complete

visual identities for agents, luxury listings, and new development projects -

logos, brand guides, print and digital collateral, launch campaigns, and

multi-channel marketing plans - and serves as the design engine behind agent

brand packages, property positioning, and new development marketing.

SERHANT.

Studios is our full-service, in-house film and production team. Studios writes,

shoots, and edits cinematic property tours, agent brand films, short-form

social content, and new development launch films, and produces original

programming for LISTED by SERHANT., our real estate media network. Together, ID

Lab and Studios create the marketing that differentiates every SERHANT. agent,

listing, and development.

About the Role

SERHANT. is

seeking a Senior Product Manager to define and build a new generation of

AI-powered creative products for SERHANT. ID Lab and SERHANT. Studios. This

role owns product strategy for how premium real estate marketing and studio

content - brand identities, listing collateral, photography, video, and social

campaigns - is conceived, produced, and distributed with AI in the loop.

Reporting

directly to the Chief Technology Officer, this role will own product strategy

from discovery through launch, partnering closely with the

department heads of ID Lab and Studios alongside engineering, design, and

brokerage stakeholders to turn craft-driven creative services into scalable

products for agents, clients, and developers.

The mandate

has two connected halves. The first is operational: building products that make

ID Lab and Studios faster and more efficient at producing high-end

creative work, from intake and briefing through production, review, and

delivery.

The second

is self-serve: giving SERHANT. agents more robust tools to create premium

marketing on their own, while maintaining SERHANT. standards. You will

identify where generative AI can raise the quality, speed, and volume of

creative output without diluting the SERHANT. standard - and be equally clear

about where it cannot. Success means creative products that agents adopt,

clients pay for, and the ID Lab and Studios teams trust.

The ideal

candidate combines strong product intuition, technical fluency with modern AI

tooling, creative judgment, and experience building products for or

with marketing and creative teams. This individual should be comfortable

perating in fast-moving environments, balancing long-term product vision with

day-to-day execution, and making informed prioritization decisions across

competing initiatives.

This is a

highly cross-functional role suited for someone who thrives in ambiguity, takes

wnership, and can independently drive products from concept to adoption.

Responsibilities

Product Strategy and Ownership:

Define and own the product roadmap for AI-powered creative and

marketing products across ID Lab and Studios

Partner with the heads of ID Lab and Studios to translate their

creative services into scalable, productized offerings for agents, sellers, and

developers

Lab and Studios production efficiency, and self-serve creative tools that

agents use directly

Own the full product lifecycle from discovery and requirements

gathering through launch, iteration, and optimization

and platform scalability

quality, production throughput, and revenue impact

AI-Powered Content and Creative Tooling:

Identify and validate where generative AI across text, image,

video, and audio can produce or accelerate premium real estate marketing and

studio content

Partner with engineering to evaluate, test, and deploy generative

models, creative pipelines, and automation into production workflows

steps that keep AI-assisted output at the SERHANT. standard

tools for practical business application

likeness, and disclosure considerations for AI-generated marketing assets …