Senior AI Search & SEO Strategist

Job Title: Senior AI Search & SEO Strategist

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and Cyber Safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage, and secure their digital and financial lives. We’re always looking for smart, fearless, high-impact talent who see AI as a teammate, leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools, and support to do your best work and grow your career, from flexible working options and time off to competitive pay, benefits, and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation, and continuous learning, and we seek out people with different experiences, identities, and ideas to join our team. You’ll work with people who back each other, respect each other, and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

How We Work

Our hybrid work model (3 days in the New York office) gives us the face-to-face time to have creative conversations, hold meaningful meetings, make quick decisions, and build relationships. At the same time, it offers the flexibility you need to focus and do your best work.

About the Role

The Senior AI Search & SEO Strategist is a key practitioner on Gen’s Discoverability and Distribution team, responsible for driving visibility and authority of Gen’s consumer brands across organic search, AI-powered discovery surfaces, and the open web.

You’ll manage the content optimization strategy of our cybersecurity and identity portfolio, shaping how Gen’s websites and brands appear at a time when search systems, large language models, and AI answer engines are fundamentally changing how consumers discover information.

This is not a traditional organic optimization position; this is a role for a hands-on, high-impact expert equally fluent in SEO craft, content strategy, agentic workflows, and the emerging field of Answer Engine Optimization (AEO). Success depends on both understanding how LLMs synthesize and surface information and being able to create and communicate strategy effectively to build the strong cross-functional relationships required to execute.

You’ll join a team of digital content strategists, technical-optimization experts, editors, and web publishers. And you’ll work closely with PR, affiliate, product, and other internal teams — helping connect organic and AEO content strategy to brand visibility and customer acquisition goals.

We are a collaborative, globally distributed team that moves quickly, shares knowledge openly, and takes the quality of our work seriously without taking ourselves too seriously.

Key Responsibilities

Cross-functional Collaboration

• Partner with technical SEO, web development, UX, and product teams to ensure content strategy and execution align with organic and AI Search best practices.
• Identify and own new brand-visibility and audience-growth projects, earning support from other teams and communicating value and results to leadership.
• Serve as the primary organic and AEO POC for internal and external partners - providing briefs and reviewing deliverables for web development projects, redesigns, system migrations, and other projects to ensure standards are met.
• Champion SEO and AEO best practices throughout the organization, evangelizing standards across marketing, web production, product, and other internal teams.

Content Strategy & Optimization

• Manage the organic and acquisition content strategy for Gen’s cybersecurity portfolio.
• Oversee content audits, URL mapping exercises, and refresh workflows to ensure clear content architecture, product-roadmap alignment, and strong organic and web performance.
• Develop detailed content briefs that guide editorial and web teams to create best-in-class landing pages.

Monitoring & Reporting

· Work with enterprise and custom analytics tools to track and analyze web performance a…