Social Media Manager

Company Description Mommy Refuel is a digital health and wellbeing platform created to support women through pregnancy, postpartum recovery, motherhood, and family life. The platform offers personalized daily check-ins, wellbeing and recovery tracking, a Refuel Score, cycle and pregnancy planning tools, and practical recommendations. It also includes partner support features and AI-powered guidance to help users better understand how they feel and what they need. Mommy Refuel aims to be a trusted digital companion that grows with users across different stages of motherhood, with privacy, safety, and personalized care at the core of the experience.

Role Description The Social Media Manager role at Mommy Refuel is a full-time remote position responsible for planning, creating, and publishing content across social media channels. The person in this role will manage day-to-day social media activities, including developing content calendars, writing posts, coordinating visual assets, and optimizing campaigns for engagement and growth. They will monitor social media performance, track analytics, and adjust strategies based on insights and community feedback. The Social Media Manager will also respond to comments and messages, support community-building initiatives, collaborate with marketing and product teams, and ensure that all social content reflects Mommy Refuel’s mission, tone, and brand guidelines.

Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing and growing brand channels.
• Ability to develop and execute effective Content Strategy aligned with business and community goals.
• Excellent Writing and Communication skills, with the capacity to tailor messages to diverse audiences in a clear, empathetic tone.
• Experience using social media analytics tools, scheduling platforms, and basic graphic or video editing tools.
• Understanding of digital health, wellbeing, or parenting-related topics is beneficial.
• Demonstrated ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
• Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.