Lead Product Designer

Secfi is building the private wealth stack for employees with equity.

The Problem We’re Solving

Private markets are where most wealth is created today, and they’re notoriously hard for individuals to navigate. The best financial advice has always been a luxury, reserved for the ultra-wealthy, delivered by private bankers.

And even those who can afford an advisor often find that most have a blind spot when it comes to pre-IPO company equity & stock options. It’s a black box for most in the industry.

Meanwhile, startup employees give years of their lives. Intense work, real sacrifice. Then the company finally has its exit, and they get burned.

They pay more tax than they need to. They don’t have access to private bank liquidity solutions. They mishandle their shares. They can leave millions on the table, on the single biggest financial decision of their life.

We’re changing that. Secfi is putting sophisticated equity strategy in the hands of the people building the world’s most innovative companies.

We work with the builders behind the best tech companies on the planet. We’re doubling revenue year on year, growing AUM at over 200%, and we’re trusted by employees from companies like Canva, Stripe, SpaceX, Databricks and Anthropic.

We’re indirectly invested in more than half the IPOs of the biggest tech brands you know, and we help the people who built them with something deeply personal: their finances.

Why Now?

We’re at an inflection point. Demand is climbing, and we’re expanding fast on all fronts. A great fintech is a blend of financial products and technology, and we’re pushing hard on each.

The financial products. The financing and wealth platforms that already drive our revenue, with a fast-growing user base. Now we’re deepening them. Automating what’s still manual, shipping the features that turn a strong business into a category leader.

The technology. Maeve is our agentic financial planner, and it’s becoming the interface for everything Secfi does. Not a feature bolted onto the side, but the hub: the connective layer between our financing, wealth and planning products, and the way customers interact with all of it.

And the brand. We’re about to go through a rebrand with an external agency, with a lot of work downstream of it. We’re also looking hard at where we go next on mobile.

Which means the person who joins now isn’t inheriting years of accumulated decisions and nudging margins. There’s a rare window here to shape how the whole thing looks and feels.

It’s early enough that the biggest problems are still unsolved. The people who join now are the ones who’ll solve them.

About The Role

We’re looking for a Lead Product Designer to own design at Secfi.

You’d be the second designer, working alongside an experienced product designer who’s remote. The design function is small and still taking shape, which is the opportunity. We’re not looking for a second pair of hands. We’re looking for something closer to a founding designer: someone who takes the space, sets the standard, and treats the product as theirs.

You’ll report to our Head of Product & Tech, who spent his career as a designer and design director before this. Design conversations here happen in substance. You won’t need to translate your decisions into executive-speak to be heard, and you won’t be the only person in the room who cares whether it’s right.

This is roughly 90% product design and 10% brand - a landing page, a campaign visual, the occasional pitch slide. You won’t be hired for brand work, but some of it comes with the territory.

And the hard part of this job isn’t the pixels. Someone’s single largest asset is usually a stake in a company that has no public price. Working out what to do with it means holding several things at once: what it’s worth today and what it might be worth later, what it costs to exercise, what tax falls due and when (often years before any money actually arrives), and how all of that shifts if they change jobs, move country, or the company raises again. Then you have to make it legible on a screen to someone brilliant who has never wanted to think about any of it.

You’ll need to open the model and understand the maths. If numbers and spreadsheets make you want to leave the room, this won’t be the role for you. If the opposite is true, there aren’t many problems this good.

What You’ll Own

Maeve. How customers interact with our AI planner - how it…