Sales & Marketing Manager - The Standard at West Lafayette

Job Description

Sales & Marketing Manager

The primary role of the Sales & Marketing Manager is to oversee all aspects of the property’s daily operations and management, as well as all activities within leasing, revenue management, and fiscal planning during the construction phase. The Sales & Marketing Manager should possess a polished, professional stature and lead the team by example.

Reports to: Regional Director – New Development Marketing

Direct Reports: Assistant Sales & Marketing Manager, Sales & Marketing Assistant, Leasing Ambassador(s)

Duties/Responsibilities: The duties listed below are an outline of the Sales & Marketing Manager’s responsibilities and should not be considered an all-inclusive list. As the needs of the organization change, these duties may be modified as needed.

Leasing & Marketing

• Oversee leasing and marketing efforts to maximize the occupancy of the community.
• In conjunction with the Assistant Sales & Marketing Manager, prepare marketing plans and develop new strategies and programs designed to meet occupancy goals.
• Prepare weekly status reports as well as recommendations for changes to pricing or leasing specials.
• Develop resident retention programs.
• Represent the community and Landmark Properties in a professional manner.
• Ensure staff members comply with corporate policies and government laws on Fair Housing.
• Ensure emails and voicemails are checked several times daily and responded to in a timely manner.
• Understand, review, and make revision recommendations to the corporate team regarding the lease documents and related addendums.
• Ensure timely follow up activities take place for all prospective residents.
• Review and approve all leases and packets.

General Administration

• Oversee lease administration by ensuring both the files and system are accurate and complete.
• Ensure confidentiality of client, resident, and company information.
• Organize all staff meetings and any special or emergency meetings.
• Understand and adhere to the Landmark Properties policies and procedures.
• Maintain a clean and professional work environment.
• Report time and attendance.
• Assist in corporate projects as requested.
• Direct the daily operations of the office.
• Make regular trips to the site to build rapport with the construction team, as well as to verify information such as the site plan, amenities, and delivery date.

Financial Management

• Lead the development of the annual budget and business plan for the property.
• Oversee accounts receivable process and applicant delinquency, intervening as needed to minimize delinquency.
• Oversee the accounts payable process.
• Make purchases for the property and monitor all expenses.
• Provide documentation/receipts for all company purchases.
• Prepare month end reporting package in a timely manner.

Personnel

• Manage staff including hiring, ongoing training, and development.
• Report on payroll and employee records.
• Prepare annual staff performance reviews.

Customer Service

• Understand the needs and expectations of prospective residents, clients, and vendors and exceed their expectations.
• Develop a sense of community among the prospective residents and staff.
• Maintain active and effective communication with applicants, future residents, parents, and university personnel.
• Proof and distribute monthly newsletter and prospective resident communications to promote excitement and provide updates on construction.
• Maintain a positive community environment for both prospective residents and associates and encourage participation in events and activities.

Facilities

• Evaluate computer/technology needs of the site and ensure that all staff members abide by the company’s technology policy.
• Implement a successful move-in plan.
• Regularly inspect the office to identify and address maintenance issues, curb appeal, cleanliness, and the overall condition.
• Work with the corporate office to source vendors and implement contracts.

Risk Control

• Develop, understand, communicate, and enforce community safety, emergency, and fire evacuation policies and procedures, providing emergency response and referral services and resources.
• Document and address behaviors of residents that violate the law or the community lease agreement.
• Identify and address safety and security risks.
• Prepare and submit incident reports.
• Handle emergency situations in conjunction with th…