Digital Marketing Specialist - Meta , LinkedIn, GEO, AI

Digital Marketing Specialist

Company: Citimedia

Location: Raidurg, Hyderabad, India

Work Mode: On-site

Experience: 2–6 years

Job Summary

We are looking for a Digital Marketing Specialist to manage and grow our digital presence, with a strong focus on Meta platforms, performance marketing, and AI-powered marketing initiatives . The candidate will work closely with the product and business teams to drive awareness, leads, engagement, and growth for our AI products.

Key Responsibilities

• Plan and execute campaigns across end to end Meta (Facebook & Instagram), Google Ads LinkedIn , X etc
• Manage Meta Ads, audience targeting, retargeting and campaign optimization.
• Develop social media and content strategies for AI and technology products.
• Track campaign performance, leads, CAC, CTR, conversions and ROI.
• Build landing-page and lead-generation campaigns.
• Use AI tools for content creation, campaign optimization, market research and automation.
• Work with creative teams to develop ads, videos, posts and marketing assets.
• Conduct competitor, audience and market research.
• Manage digital campaigns from strategy → execution → optimization → reporting .
• Support product launches and demand-generation initiatives for Citimedia’s AI portfolio.

Required Skills

• Hands-on experience with Meta Ads Manager / Facebook Business Manager .
• Strong understanding of performance marketing and lead generation .
• Social media marketing and content strategy.
• Google Analytics / GA4 and campaign reporting.
• SEO/SEM , GEO AI fundamentals.
• Experience with AI marketing tools and Generative AI .
• Strong analytical and communication skills.

Good to Have

• Experience marketing AI/SaaS/technology products .
• LinkedIn Ads and Google Ads.
• CRM and marketing automation platforms.
• Canva / Adobe / video-editing tools.
• Experience running campaigns for B2B and enterprise audiences .
• Ideal candidate: A hands-on digital marketer who understands both Meta performance marketing and emerging AI tools , and can turn campaigns into measurable business results.