Director of Marketing - Growth & AI

HYPR, the Identity Assurance Company, helps organizations create trust in the identity lifecycle. We are a community of bold thinkers and energetic doers who imagined a brand new approach to identity security and, at the same time, are eliminating a pervasive and persistent 60-year old problem – the password. Since being founded in 2014, the company has grown to be the premium provider of authentication security to marquee brands around the globe and are quickly becoming the recognized leader in Identity Assurance. We are looking for exceptional people with the ambition and the will to positively change the world. If that sounds like you, join us on our mission to create a passwordless world and secure the identity lifecycle.

Your Role and Impact

You have proven yourself in fast-paced environments, recently and feverishly building AI-powered workflows, agent prototypes, GTM Automation, and other 0->1 initiatives. You are “AI-pilled” and very much of the mindset that marketing teams everywhere must evolve rapidly and that entire functions will increasingly be AI-generated and supported with cross-team collaborative input where impactful.

Now you are ready for greater ownership and beyond. You’re ready to take our marketing organization to the next level and prove that you can take command of the team and our mission.

This role is the opportunity to lead HYPR as we continue to scale our Identity Assurance platform along with new product launches in the AI space for governance and management of agents.

This hybrid role is based out of HYPR’s New York City headquarters located conveniently in midtown Manhattan. You are the type of person who comfortably wants to be in the office 3-4 days a week, spend time in person with others on the marketing team, engineering leadership and our CEO. Clocking out at 5pm isn’t in your DNA. This role reports directly to the President & COO, working alongside a small but mighty team of field marketing, visual/branding designer, PR, generalist, and BDRs.

Key Responsibilities

• Design, build, and maintain AI-powered workflows and lightweight tools that improve GTM efficiency, using LLM APIs, no-code/low-code automation platforms, and agent-builder tools.
• Prototype and ship internal AI applications — research/enrichment agents, outreach personalization tools, content or reporting assistants — that GTM teams can actually adopt.
• Build and optimize AI-assisted workflows for sales outreach, including sequencing, personalization at scale, lead enrichment, and prioritization, in partnership with Sales on our Outreach engagement stack.
• Own and improve automations within HubSpot, including lifecycle workflows, lead routing/scoring, campaign operations, and data hygiene.
• Build reusable systems — templates, modules, and workflows — that scale across campaigns and teams, not one-off fixes.
• Support reporting and attribution by automating data pulls, dashboards, and recurring analysis that currently require manual work.
• Work directly with Sales, Marketing, and RevOps to identify high-friction, high-repetition processes worth automating, and document what you build clearly enough that others can use, maintain, and extend it.
• Act as an internal resource for “can AI do this?” questions across the GTM org.

Tools You’ll Work With

• Existing GTM stack: HubSpot (marketing automation, lifecycle workflows, landing pages) and Outreach (sales engagement, sequencing, prospect workflows).
• AI & automation tooling: LLM platforms (Claude Code, or similar) for building; automation/orchestration platforms like n8n, Zapier, or Make; sales intelligence and enrichment tools like Clay, Apollo, or ZoomInfo.
• Reporting & data: Excel/Sheets minimum for dashboards and ad hoc analysis; SQL and basic scripting (Python or JavaScript) are a plus

Requirements

• 4-10 years of experience in marketing with experience across functions such as demand gen, digital marketing, enablement, BDR management and/or supporting functions such as Outreach sequencing, lead scoring rebuild, and campaign ops, and more.
• Demonstrated builder instinct — you can point to specific things you’ve built (an automation, an internal tool, a workflow, a script) and explain the problem it solved.
• Genuine, hands-on fluency with AI tools — using them to build and automate, not just to draft copy or summarize documents.
• Comfortable with ambiguity — you can take a vague “this is slow and annoying” problem and tur…