Manager, Paid Media and AI

GALLS, LLC is the largest and fastest growing supplier of uniforms and equipment to public safety professionals, with a national presence in more than 80 locations. With over 50 years in the industry, it is easy to see why. We are PROUD to serve America’s public safety professionals by providing the broadest selection of uniforms, equipment, and solutions combined with great customer service.

JOB SUMMARY

We’re looking for a highly analytical, performance-driven Manager, Paid Media & AI to lead the strategy, execution, and optimization of paid Search and Social across our portfolio of brands.

This role is responsible for driving profitable growth through channels including Google, Microsoft, Meta, YouTube, and emerging paid media platforms. You’ll own campaign strategy, budget management, testing, reporting, optimization, and performance while identifying innovative ways to leverage AI to improve marketing effectiveness and operational efficiency.

This role is ideal for a hands-on performance marketer who understands the fundamentals of paid media and is excited about how AI is transforming campaign management, creative development, audience targeting, analysis, and marketing execution. If you thrive on data, experimentation, and using technology to drive results, keep reading.

WHAT YOU’LL DO

Drive paid media performance

• Own the day-to-day strategy, execution, optimization, and performance of paid Search and Social campaigns.
• Manage campaigns across Google Ads, Performance Max, Microsoft Ads, Meta, YouTube, and emerging media platforms.
• Develop channel strategies that drive revenue growth while improving ROAS, CAC, conversion rates, and overall marketing efficiency.
• Manage budgets, bidding strategies, audiences, keywords, product feeds, campaign structures, promotions, and creative effectiveness.
• Identify opportunities to diversify media investments and improve channel performance.
• Partner closely with E-commerce, Merchandising, Creative, and CRM teams to align media investments with business priorities and promotional strategies.

Lead testing and optimization

• Develop and execute a structured testing roadmap across audiences, creative, offers, bidding strategies, campaign structures, and emerging channels.
• Analyze campaign performance and proactively identify opportunities to improve results.
• Create clear test hypotheses and establish measurement plans to evaluate outcomes.
• Continuously optimize campaigns based on customer behavior, business objectives, and performance data.
• Stay current on platform updates, algorithm changes, and emerging advertising opportunities.

Champion AI and marketing innovation

• Serve as a leader and advocate for AI adoption within Paid Media.
• Identify, evaluate, and test AI tools that improve campaign planning, optimization, reporting, audience targeting, creative development, and team productivity.
• Utilize AI to accelerate analysis, surface actionable insights, identify trends, and automate repetitive tasks.
• Evaluate emerging AI-powered advertising capabilities and recommend opportunities to incorporate them into the media strategy.
• Develop scalable AI workflows and best practices that improve efficiency and effectiveness across Growth Marketing.
• Stay ahead of how AI is reshaping search, advertising, digital commerce, shopping behavior, and customer discovery.

Measure performance and provide insights

• Monitor campaign performance against revenue, ROAS, CAC, AOV, conversion rate, and customer acquisition goals.
• Partner with Analytics and Growth Marketing teams to evaluate channel effectiveness and overall marketing performance.
• Leverage attribution models and alternative measurement approaches to drive smarter investment decisions.
• Build reporting that clearly connects media investments to business outcomes.
• Identify risks, trends, and opportunities and communicate actionable recommendations to leadership.

Partner across the business

• Collaborate closely with Creative, Brand Marketing, E-commerce, Merchandising, CRM, SEO, and Analytics teams.
• Support promotional calendars, product launches, and go-to-market initiatives with coordinated media strategies.
• Provide audience, creative, offer, and channel recommendations based on campaign insights and performance data.
• Contribute to a culture of experimentation, innovation, accountability, and continuous improvement.

WHAT YOU BRING

Must have

• 5-7+ years of experience in Perf…