Assistant Manager, Brand Engagement (cosmetics) -- MEHDC5818571

The Assistant Manager, Brand Engagement plays a vital role in executing communication strategy, with a primary focus on leading social media content, strategic influencer partnerships, and high-impact PR activations.

Working closely with the Brand Engagement Lead, this individual ensures that all social, influencer, and media activities are seamlessly aligned with the overall brand strategy to achieve key marketing objectives and reinforce the brand’s luxury positioning and scientific authority. This role requires a creative, strategically minded, and highly organized professional with a deep understanding of the PR landscape, social media platforms, and the premium skincare industry.

Key Responsibilities:

• Social Media Content Creation: Create engaging, high-quality content across

current social media platforms (Instagram) new and emerging for the brand (Facebook, TikTok, Pinterest, YouTube, Twitter, etc.), tailored to each platform’s specific audience and best practices. This includes developing visually appealing content (photos, videos, graphics) that reflects science’s luxury brand positioning and scientific expertise.

• Agency Management: Lead the day-to-day relationship with Artisan Council, the social media agency. Act as the primary point of contact to provide strategic direction, brief creative projects, and ensure all agency-produced content meets science’s luxury standards and scientific accuracy.

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• Comprehensive Calendar Management: Own and maintain the master social media content calendar, ensuring alignment with brand priorities, launch timelines, and a consistent, high-end flow of engaging content across all platforms.

• Multichannel Expansion: Lead the strategy for entry into emerging platforms (TikTok, Pinterest, YouTube, etc.) while maintaining the brand’s luxury and scientific authority.

• Community Management: Work with the internal community management team to

ensure science is following best practices for online engagement,

responding to comments, messages, and inquiries in a timely and professional

manner, and fostering a positive online environment.

• PR Activation Support: Partner with the Brand Engagement Lead to manage the PR agency to execute daily PR requests, sampling initiatives, GTL partnerships, P4P opportunities, and securing earned media outreach.

• Product Seeding Campaigns/ APP partnerships: Manage product

seeding campaigns, identifying and collaborating with relevant influencers and

brand advocates to generate buzz and awareness for science products.

Track and analyze the results of seeding campaigns to optimize future efforts.

• Marketing Trainee Supervision: Manage and mentor the Marketing Trainee, providing clear direction, feedback, and professional development for the seeding initiatives and analytics & reporting.

• Influencer Agency Management: Lead the day-to-day relationships Onfluencial. Act as the primary point of contact to provide direction, manage campaign and launch briefing, and day-to-day communication.

• Social Media Analytics & Reporting: Monitor key social media metrics, track

performance, and provide regular reports to the Brand Engagement Lead on the effectiveness of social media activities. This includes compiling and presenting monthly reports on the performance of science’s owned social media

platforms.

• Trend Monitoring & Content Adaptation: In collaboration with CDMO Content

Stroyteller, Stay up to date on the latest social media trends, platform updates, and

competitor activities. Recommend ways to adapt science’s social media

strategy and content to capitalize on emerging trends and maintain a competitive

edge.

• Social Listening & Product Launch Support: Lead social listening activities for

new product launches/ Competitive insights, gathering consumer feedback and

insights to inform content optimization and address consumer needs effectively.

Share key findings with relevant teams to improve product messaging and marketing

strategies.

• Administrative Support: Provide administrative support to the Brand Engagement

Lead, including scheduling posts, managing social media accounts, and assisting

with other tasks as needed