Retention Marketing Manager

SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on “Working to Wow” our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off-road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,800 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2.13 billion in 2025.

Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary This is a high-impact opportunity to build SuperATV’s retention engine across email, SMS, Pushly/web push, loyalty, segmentation, personalization, and lifecycle automation. The Retention (or Lifecycle) Marketing Manager will use customer data, platform insights, and testing to turn first-time buyers into repeat, loyal customers while partnering closely with eCommerce, Web Operations, merchandising, creative, analytics, and technology teams. The ideal candidate is hands-on, data-driven, current on retention tactics, and confident using tools such as Klaviyo, Pushly, GA4, NetSuite, CDP, and customer data platforms to make smarter marketing decisions.

Primary Duties

Lifecycle, Retention & Customer Growth

• Own retention strategy across email, SMS, Pushly/web push, lifecycle automation, personalization, CDP/customer data activation, and loyalty journeys.
• Build and optimize welcome, abandon, post-purchase, win-back, reactivation, cross-sell, loyalty, and customer education programs.
• Develop/refine segments and new owned-channel cohorts using purchase history, CLV, loyalty status, vehicle ownership, product interest, lifecycle stage, engagement, and customer value.
• Identify lookalike-style customer groups and next-best audiences from first-party data for outreach through email, SMS, Pushly/web push, loyalty, and personalization.
• Manage campaign planning, QA, deployment, reporting, list health, deliverability, contact frequency, and compliance.

Testing, Analytics & Optimization

• Own a test-and-learn roadmap across creative, offers, cadence, segmentation, loyalty, Pushly prompts, triggers, journey logic, and personalization.
• Use GA4, NetSuite, Klaviyo, Pushly, CDP, campaign, journey, cohort, and channel data to identify growth opportunities, emerging cohorts, and next actions.
• Track revenue, conversion, CTR, opt-in rate, repeat purchase, purchase frequency, CLV, unsubscribe rate, deliverability, loyalty engagement, incremental lift, and web push engagement.
• Participate in weekly business reviews with performance vs. targets, key learnings, risks, opportunities, and recommended next actions.

Cross-Functional Partnership & Execution

• Partner with Web Operations, analytics, technology, merchandising, creative, performance marketing, customer service, and product teams to connect retention and loyalty campaigns to business priorities and clean onsite execution.
• Bring current knowledge of lifecycle marketing, loyalty, web push, personalization, deliverability, CDP use cases, owned-channel audience development, retention testing, and eCommerce customer engagement.
• Translate performance insights into clear recommendations, action plans, and cross-functional follow-through.

Qualifications Success in This Role Looks Like:

• Retention revenue, repeat purchase rate, purchase frequency, CLV, and loyalty engagement improve against agreed targets.
• Email, SMS, and Pushly/web push increase opt-ins, engagement, conversion, and revenue contribution.
• Lifecycle and loyalty journeys improve progression from first purchase to repeat and loyal customer behavior.
• GA4, NetSuite, Klaviyo, Pushly, and customer data consistently guide targeting, testing, personalization, loyalty, and investment decisions.
• Customer segments, lookalike-style cohorts, personalization triggers, and loyalty use cases are la…