Content Creator & Researcher (AI Video & Creative Strategy)

About Us

Scale Digital is a New Zealand digital marketing and AI automation agency helping businesses grow through smarter technology and proven marketing strategies. We run Google Ads, Meta Ads, TikTok Ads, SEO, AI automation, website builds and CRM systems for clients across finance, real estate, retail, healthcare and trades. We’re building out our creative engine and need a sharp, hands-on content creator and researcher to drive it.

The Role

We’re after a mid-to-senior content specialist who lives and breathes AI video tools, creative content production and audience/market research, and who can turn that research into content strategy that actually converts. This is a hands-on role, not a supervisory one — you’ll be creating, testing and iterating daily across our own brand and client accounts. We need someone with at least 4 years of proven experience, not someone still learning the ropes.

You’ll Be Responsible For

• Producing AI-generated video content (ads, social, UGC-style content) using tools such as Runway, Sora, HeyGen, Synthesia, ElevenLabs, Pika, Kling or similar

• Planning, scripting, filming and editing organic and paid creative content across Meta, TikTok, YouTube and Google

• Researching audiences, competitors, trends and platform algorithm shifts to inform creative direction

• Building content strategies and calendars for Scale Digital’s own brand and client accounts

• Testing hooks, formats and angles, then using performance data to refine future content

• Keeping across emerging AI creative tools and workflows and bringing new ones into the team

• Collaborating with the paid media and SEO team to align creative with campaign goals

• Managing content production timelines across multiple clients and industries

What You’ll Need

• Minimum 4 years’ hands-on experience in content creation, videography/video editing or creative strategy (agency-side experience strongly preferred)

• Proven experience using AI video/creative generation tools in real campaigns, not just personal experiments

• Strong research skills — audience insight, competitor analysis, trend-spotting and turning findings into a content plan

• Confident video editing skills (Premiere Pro, CapCut, DaVinci Resolve or similar)

• A sharp eye for what performs on Meta, TikTok and YouTube specifically — not just what looks good

• Strategic thinking — able to build and present a content plan, not just execute one handed to you

• Comfortable working across multiple client brands and industries at once

• Self-starter who can work at a senior level with minimal supervision

• Proficient across a wide range of AI and creative production tools — e.g. Canva, CapCut, Runway, HeyGen, ElevenLabs, Kling, Pika, ChatGPT/Claude for scripting and ideation, and Meta/TikTok Ads Creative libraries

Nice to Have

• Photography or on-camera presenting experience

• Copywriting skills for scripts and captions

• Experience with Meta Ads or Google Ads creative testing

• Knowledge of CRM/automation platforms (e.g. GoHighLevel)

What We Offer

• Competitive salary based on experience (mid-to-senior banding)

• A fast-growing agency with real creative variety across industries

• Genuine ownership of content strategy and creative direction

• A modern, tech-forward team building with AI tools daily, not just talking about them

How to Apply

Send your CV and a portfolio or reel of content you’ve created (AI video examples encouraged) to [email protected]

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Application Question(s):

• What is your strongest AI video campaign, and what measurable results did it achieve?

• Which AI video tools can you use at an advanced professional level?

• How do you identify winning hooks, angles and concepts that actually convert?

• How do you use Meta, TikTok and YouTube performance data to improve creative?

• Describe your process for researching an audience and turning insights into a high-converting content strategy.

• Share your portfolio/reel and identify the 2–3 pieces you are most proud of, explaining why they performed well.

Work Location: Remote