Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and leverage analytics to optimize engagement. Your energetic approach will drive brand awareness, foster community relationships, and support our overall marketing objectives. This paid position offers an exciting opportunity to lead creative initiatives and make a tangible impact on our company’s growth.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create, curate, and manage engaging content including graphics, videos, photography, blog posts, and advertisements using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback; respond promptly to comments and messages to foster community interaction.
• Plan and oversee paid advertising campaigns on social media channels like Facebook Advertising and Google Ads to maximize reach and ROI.
• Utilize web analytics tools such as Google Analytics and web analytics platforms to track campaign performance; analyze data to refine strategies for better results.
• Coordinate with public relations teams to enhance brand image through media outreach, press releases, and partnership opportunities.
• Maintain consistent branding across all channels while ensuring content quality through proofreading and editing for clarity and accuracy.
• Manage scheduling and posting using social media management tools like Hootsuite or Buffer; monitor campaign metrics regularly for continuous improvement.
• Support e-commerce initiatives by integrating social media marketing with online sales strategies; optimize product listings with keyword research for SEO benefits.
• Collaborate with creative teams on graphic design projects for promotional materials; assist in photography or video editing as needed for content creation.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in social media management tools such as Hootsuite or Buffer; experience with Facebook Advertising is highly desirable.
• Skilled in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Solid understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Experience in content creation across multiple formats—text, images, video—and knowledge of video editing software is a plus.
• Strong relationship management skills with the ability to coordinate cross-functional teams and external partners effectively.
• Knowledge of branding strategies, public relations practices, e-commerce platforms, and digital marketing trends is preferred. Join us as a Social Media and Marketing Manager to energize our brand’s voice online! Bring your creativity, strategic thinking, and passion for digital marketing to help us connect authentically with our audience while driving measurable results in a fast-paced environment!
• Visual content creation, Video production, Story writing and captions, Trend analysis.

Pay: $15.00 - $25.00 per hour

Benefits:

• Flexible schedule
• Paid time off
• Professional development assistance
• Referral program

Work Location: Hybrid remote in Clarksville, IN 47129