VP, AI Enablement

Company Description Hi there—at Razorfish, we’re leaders in what’s next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview As VP of AI Enablement at Razorfish, you will lead our AI enablement strategy across three pillars: (1) internal productivity and automation, (2) client innovation and our AI story, and (3) platform AI and partnerships (Google, Meta, Amazon). The role is both hands-on and strategic — you set the direction and you build alongside the team.

We have already built and shipped a suite of agentic AI web applications, in production, spanning the media-planning lifecycle. That platform is not the whole job — it is the proof that we can build at the frontier and the engine that helps enable all three pillars. Your mandate is to grow that capability, deepen adoption, sharpen our market story, and turn platform partnerships into advantage.

We are looking for someone rare: hands-on enough to build alongside the team and strategic enough to set the direction. The ideal hire is already on the frontier of agentic AI — someone with the ambition and ability to have built a platform like this in the first place. At minimum, you can develop a clear vision for how to advance all three pillars, grow adoption, and keep the work evolving as the underlying tools advance.

The three pillars The role is organized around three pillars. The platform we’ve built helps enable all three — it is the means, not the mission.

• Pillar 1 — Internal productivity & automation. Build and scale internal agentic tools and automations that replace manual, spreadsheet-bound workflows and make every craft faster and more accurate. A suite of agentic apps already in production is the flagship proof point and the platform this pillar grows from.
• Pillar 2 — Client innovation & the AI story. Turn AI capability into client-facing advantage — pitch wins, sharper deliverables, and new products — and build and tell our AI story in the market: the thought leadership, positioning, and narrative that win business and make us known for this.
• Pillar 3 — Platform AI & partnerships. Stay ahead of platform-native AI across major platforms such as Google, Meta, and Amazon, guide teams to use it well, and build the partner relationships that unlock data access, co-development, and advantage — including connecting our tools directly to platform APIs.

Responsibilities

• Own the AI enablement strategy. Develop and own a clear vision across all three pillars: internal productivity and automation, client innovation and our AI story, and platform AI and partnerships.
• Build, hands-on. This is a builder’s role. You will personally prototype and ship tools using modern agentic coding environments, stand up multi-agent workflows, and steer what the team builds — not just manage a roadmap from a distance.
• Architect multi-agent systems. Decide when a problem is best solved with a single well-scoped prompt versus a deterministic multi-agent pipeline with auditable, computed outputs.
• Grow our agentic platform. Evolve and scale our suite of agentic apps already in production as the platform that helps power all three pillars — it serves the pillars; it is not the whole mandate.
• Pillar 1 — drive internal adoption. Partner with leaders across SEO, paid search, paid social, programmatic, ad ops, strategy, and media ops to find high-leverage use cases, replace brittle spreadsheet workflows, and build the literacy and documentation that make adoption stick.
• Pillar 2 — client innovation and the AI story. Turn AI capability into pit…