SVP, Product Marketing & Enablement

ABOUT SINCH

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation!

DESCRIPTION

Sinch is seeking an accomplished and strategic Senior Vice President (SVP) of Product Marketing and Enablement (Product GTM) to lead the charge in promoting and extending our global leadership position in cloud communications. As the SVP, you will play a pivotal role in shaping and executing marketing strategies that showcase the unique strengths and capabilities of our solutions for our diverse routes to market, whether it’s direct to enterprise, self-serve, or through partners, all with a strong focus on delivering exceptional customer experiences.

What You’ll Do

Translating Product Strategy and Roadmap into GTM action

• Translate the overall product strategy and roadmap into a clear value proposition, articulating the unique benefits and advantages of Sinch’s solutions by both product area and customer segment.
• Work closely with product management to align marketing strategies with the evolving product landscape, ensuring a cohesive narrative that resonates with target audiences.

Revenue Enablement

• Lead the global revenue enablement strategy, ensuring all customer-facing teams (sales, customer success, and partners) are equipped with the messaging, content, tools, and training needed to accelerate revenue growth.
• Design and implement comprehensive onboarding and continuous learning programs tailored to different GTM roles and market segments.
• Partner cross-functionally with sales leadership and operations to define metrics for enablement success, tracking improvements in sales velocity, win rates, time-to-productivity, and overall GTM effectiveness.

Development of Customer-Centric Positioning

• Drive the development and communication of compelling, customer-centric positioning and messaging strategies tailored to the unique needs of our diverse routes to market, be it direct to enterprise, self-serve, or through partners.
• Collaborate closely with technical teams to translate complex product features across both network, API, application and solutions into clear, customer-centric benefits for each segment.

Go-to-Market Strategy across Channels and Segments

• Lead the development and execution of comprehensive go-to-market plans, ensuring consistency across communication channels and addressing the specific requirements of our diverse routes to market, be it direct to enterprise, self-serve, or through partners.
• Work closely with sales teams to enable their success through impactful sales collateral, training materials, and competitive intelligence tailored to each segment.

Cross-Channel Marketing

• Collaborate with cross-functional teams to create and implement marketing campaigns that span diverse communication channels, ensuring they resonate with target audiences across various touchpoints and segments.
• Infuse a deep understanding of customer needs and preferences into marketing materials, enhancing resonance across different communication channels and segments.

AI-First Leadership and Scalability

• Embrace an AI-first mindset to figure out how we can scale our product marketing efforts more effectively, both internally and externally. We are looking for a leader with proven plays and a willingness to test and learn.

Market Research and Customer Insight

• Conduct market research to identify industry trends, customer needs, and competitive landscapes across all CPaaS segments.
• Regularly analyze key performance indicators to measure the effectiveness of marketing campaigns and adjust strategies accordingly, taking into account the nuances of each customer segment.
• Together with our product development organization ensure the voice of our customers is front and center of Sinch’s product and GTM strategy.

Cross-Functional Collaboration

• Work closely with product management, sales, and other …